Fraud Abatement Series with Grant Simmons

Mobile fraud costs advertisers billions of dollars per year and Kochava is leading the charge to increase transparency and accountability. Grant Simmons talks about the unique challenges presented by fraud in the mobile and app advertising ecosystem, as well as the Kochava solutions to and methods behind fraud abatement.

Check out the series below:

#1 – Detecting Fraud by Counting Clicks

#2 – Devices with High Click Volumes and Fraudulent Traffic

#3 – The Fraud Behind Install Metrics

#4 – Ad Stacking

#5 – The Kochava Global Fraud Blocklist