New privacy-centric performance dashboard unifies omnichannel data
TL;DR Summary
The new Aggregated Insights dashboard from Kochava provides advertisers with a privacy-centric way to view omnichannel campaign metrics. It addresses the growing challenge of data fragmentation and privacy requirements by synthesizing anonymized data from various media partners. The dashboard respects network and publisher aggregation thresholds and redaction rules while giving advertisers a unified view of attribution data for app installs and in-app events… (Click to expand)
Advertisers can view performance across all network partners, analyze data while respecting redaction rules, group results by various time periods, and split by key dimensions. The dashboard also allows for CSV export and scheduled reports. Facebook Insights and SKAdNetwork Insights will be consolidated into the dashboard in the near future. View comprehensive Aggregated Insights support documentation here. Contact support@kochava.com for questions or a demo.
Aggregated Insights is a new, privacy-preserving performance dashboard from Kochava. It offers advertisers a unified view of omnichannel campaign metrics while accounting for an increasingly complex matrix of data redaction and privacy aggregation requirements across partners.
The Growing Privacy Challenge
As larger growth partners increasingly seek to reduce data leakage and limit granularity of data shared with end advertisers, the role of neutral measurement partners becomes indispensable. Kochava specializes in synthesizing fragmented and anonymized signals from across the media landscape to reconstruct a reliable, holistic view of campaign performance. The transformation of obscured data into clear, actionable insights enables advertisers to understand true ROI, make confident optimization decisions, and continue to drive growth effectively despite the limitations of the underlying data.
How Aggregated Insights Works
Aggregated Insights supports the privacy needs of integrated network partners as well as the performance visibility needs of advertisers. Row- and field-level redaction rules plus aggregation threshold configuration logic enable network partners to tailor how their data surfaces to advertisers. Meanwhile, advertisers gain holistic reporting for app installs and in-app events that respects the aggregation thresholds of partners across their media mix.
Under this new aggregation framework:
- Network and Publisher requests for data redaction and thresholding are processed more efficiently, with configurable rules at the field level for impressions, clicks, and attributed conversion types. Partners retain full access to their raw data in publisher tools and via network postbacks.
- Advertisers can see unified attribution data for app installs and events that was previously restricted due to varying data redaction and thresholding rules across partners.
How Advertisers Can Use Aggregated Insights
Aggregated Insights helps you:
- View attribution data for installs and events across all network partners (restricted and non-restricted)
- Analyze performance while respecting network partner redactions and thresholds
- Group results by day, week, month, etc.
- Split by key dimensions (e.g., custom event names, app ID, tracker ID, partner campaign/adgroup detail) permitted by aggregation threshold rules
- Export results directly to CSV
- Schedule custom Aggregated Insights reports for recurring delivery
Where network partner aggregation thresholds impact results, you’ll see “restricted” and “0” in the fields displayed. You can expand your filter to fewer dimensions or wider time periods in an attempt to reach aggregation thresholds and see values returned.
View comprehensive Aggregated Insights support documentation here.
Explore Aggregated Insights
The new Aggregated Insights dashboard is available now in your account. For questions or a demo with our Client Success Team, contact your Client Success Manager or email support@kochava.com.
Please note that Facebook Insights and SKAdNetwork Insights will be consolidated into the Aggregated Insights dashboard in the near future. To be alerted of these updates and more, subscribe to our newsletter.
Looking for unified, privacy-first insights for your omnichannel campaigns? Request a Kochava demo.
