Easily apply data standards to your Kochava linking strategy
TL;DR Summary
Claravine has integrated with Kochava, enabling marketers to streamline tracking, reduce manual errors, and gain deeper, cross-channel insights for successful campaigns. The new integration lets marketers apply data standards and templates to Kochava links, ensuring accurate engagement data capture for mobile and connected device experiences… (click to expand)
The partnership provides scalable data standards for link management, helping companies avoid foundational tracking errors that can impact data integrity. Claravine’s platform enables marketers to create structured Kochava links in bulk, enriching them with correct data and values. This ensures consistent deep linking, effortless data governance, and automated metadata mapping, ultimately leading to unified analytics and scalable operations.
Claravine, the data standards company, is now integrated with Kochava, enabling marketers to unify tracking efforts, eliminate manual errors, and unlock deeper, cross-channel insights to drive successful campaigns at scale. With the new integration, marketers can apply data standards and templates to the Kochava links they build for mobile and connected device experiences. Newly created links can be enriched with all the right data and values, ensuring that engagement data is captured correctly.
Kochava + Claravine: Scalable Data Standards for Link Management
Imagine publishing a massive batch of QR codes across in-store placements or launching a major email campaign reaching millions of inboxes, only to discover that your links are missing key parameters—breaking user experiences, misreporting campaign IDs, or negatively impacting attribution. Such are the headaches marketers experience every day when manually managing hundreds or thousands of links with different computations of key values and parameters.
These foundational tracking errors have lasting ripple effects on the integrity of a company’s underlying data—in a time when data integrity has never been more important. Companies seeking to adopt AI tooling or plug into marketing mix modeling solutions that rely on data hygiene and accuracy increasingly find their current data governance processes wanting.
This is where Claravine comes in.
Claravine helps businesses large and small apply data standards and templates to link creation workflows, eliminating errors and guesswork for scalable link management and accurate downstream data.
How It Works
- Through the Claravine platform, marketers use Kochava-specific templates to enter mobile and CTV link data into preset fields.
- Marketers can create structured Kochava links in bulk through Claravine’s web-based spreadsheet view that works alongside tools like Excel and Google Sheets.
- Newly created links can be enriched with correct data and values, ensuring that engagement data is captured accurately and all necessary fields are present.
- When your campaigns are set live in their execution platforms and consumers click on your ads or visit landing pages, Kochava receives the data and processes attribution.
By directly connecting Claravine’s powerful data standards platform with Kochava, marketing teams are able to:
- Maintain a data chain of custody for every campaign and touchpoint, ensuring insights you can trust
- Generate, validate, and manage campaign codes and deep links consistently and securely, removing the risk of manual tracking errors that break user journeys or reporting
- Obfuscate sensitive data within tracking links, protecting confidential business logic while ensuring rich metadata for accurate attribution and reporting
- Leverage pre-built workflows and connectors to accelerate time to market and preserve tracking accuracy across web, mobile, and connected device campaigns
- Transform siloed campaign data into actionable performance insights, connecting metadata across marketing tech stack elements (e.g., data lake, analytics platforms) for rapid, confident measurement
- Seamlessly integrate campaign tracking with every system in their marketing stack, without the need for complex custom coding
Key Benefits of Standardized Link Governance via Claravine
Marketers benefit from Claravine’s standardized data platform in several ways:
- Effortless data governance: Establish governance protocols for campaign codes and parameters, assuring consistency and compliance across teams and geographies.
- Automated metadata mapping: Map metadata from campaign links automatically to analytics and BI tools, streamlining reporting while eliminating manual, error-prone processes.
- Consistent deep linking: Easily generate deep links and QR codes for mobile experiences, leveraging structured templates to ensure that campaigns are tracked accurately—no matter the channel.
- Error reduction: Validate in real-time to reveal tracking errors before campaigns launch, letting marketing ops focus on optimization instead of troubleshooting post-campaign data issues.
- Unified analytics: Enable fast, confident measurement of campaign results—from installs and engagement to downstream revenue—by ensuring clean, detailed data flows into Kochava measurement dashboards.
- Scalable operations: Rapidly launch cross-channel campaigns with guaranteed data consistency and compliance, empowering teams to move faster and scale smarter.
“Claravine is excited to partner with Kochava to redefine campaign tracking and attribution workflows for marketers. With this integration, brands can finally unify their data standards across the customer journey, eliminate manual errors, and gain confidence in every marketing insight—turning data from a source of uncertainty into a foundation for growth and innovation.”
Vanya JakovljevicHead of Partnerships, Claravine
Data Standardization for Your Links
With the Claravine and Kochava partnership, marketers can access a new standard of campaign tracking, measurement, and insight—designed for speed, scalability, and confidence. Whether launching a local promotion or rolling out a global app marketing strategy, teams now have the tools to uphold their data standards.
If you’re an existing customer of Claravine and Kochava, consult this support documentation.
For assistance or questions, contact your Client Success Manager or email support@kochava.com.
To learn more about Claravine, visit claravine.com/claravine-kochava/.
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Frequently Asked Questions about Kochava & Claravine Integration
What is the primary benefit of the Claravine + Kochava integration for marketers?
The integration allows marketers to streamline tracking, reduce manual errors, and gain deeper, cross-channel insights for successful campaigns, ensuring accurate engagement data capture for mobile and connected device experiences.
How does Claravine help with data governance for Kochava links?
Claravine enables marketers to apply data standards and templates to Kochava links, ensuring consistent deep linking, effortless data governance, and automated metadata mapping, helping avoid foundational tracking errors.
Can this integration help with managing large volumes of links and campaigns?
Yes, Claravine’s platform allows marketers to create structured Kochava links in bulk and leverage prebuilt workflows, accelerating time to market and preserving tracking accuracy across web, mobile, and connected device campaigns, making it ideal for scalable operations.
What types of errors does the Claravine integration help marketers avoid?
The integration helps prevent manual tracking errors that can break user journeys or reporting, such as missing key parameters, misreported campaign IDs, or negative impacts on attribution, through real-time validation and standardized link creation.
Where can I find more information or support regarding the Claravine and Kochava partnership?
Existing customers of Claravine and Kochava can consult support documentation. For assistance or questions, contact your Client Success Manager or email support@kochava.com. To learn more about Claravine, visit their website.
