All Products > Atlas Performance™ · Data Connections Hub
Stop Losing Deals to Data Bottlenecks
Connect advertiser outcome data faster with Data Connections Hub.
Powering Outcomes Optimization for Leading Publishers and Platforms
THE Problem
Your Advertisers Want Outcomes.
Is Your Infrastructure Ready?
The modern advertiser wants proof of outcomes. For many publishers, connecting the data
is often slow, expensive, or engineering-heavy. Every delay is an activation at risk.
Integrations Take Weeks
Custom connections for each advertiser demand engineering cycles your team doesn’t have. Your competitors use this window to close the deal instead.
Lost Revenue From Slow Onboarding
Publishers routinely lose pitches because onboarding advertiser conversion data is painfully manual, making it impossible to demonstrate performance before a budget decision lands.
Engineering Bottlenecks
Every one-off integration is technical debt. Custom pipelines for each advertiser or MMP drain your most valuable resource, keeping engineers reactive instead of competitive.
Fragmented Data Flows
Without a unified data layer, outcome signals live in disconnected silos. You can’t attribute, optimize, or report on what you can’t connect.
The solution
Data Connections Hub
Data Connections Hub is the universal data onboarding layer built into Atlas Performance™. It accelerates advertiser data onboarding by providing a standardized, plug-and-play infrastructure that connects outcome data across web, mobile, CTV, in-store, and more.
Get new advertisers online in minutes, not weeks. Then put the data to work: measure, optimize, retarget, and prove campaign effectiveness at the speed today’s performance advertisers demand.
How It Works
Connect
Advertiser selects their preferred method: web pixel, Shopify tag, MMP, or CDP via priority integrations already in place. Most setups complete in under 20 minutes with zero engineering lift.
Unify
Data Connections Hub normalizes and routes conversion signals (purchase events, leads, installs, store visits) into a clean, standardized data layer across all channels.
Activate
Feed live outcome signals into measurement, retargeting, suppression, and AI-powered optimization workflows inside Atlas Performance.
Prove
Deliver third-party verified, outcome-attributed reporting back to your advertisers. Turn every campaign into a performance story that earns the next budget cycle.
Outcome Coverage
Every Stage of the Funnel.
Every KPI Your Advertisers Measure.
Data Connections Hub is outcome-agnostic by design, capturing and connecting
the signals that matter across awareness, consideration, and conversion.
UPPER FUNNEL
Awareness
- Video Views
- Brand Lift
- Reach & Frequency
- Impressions
- Ad Recall
MID-FUNNEL
Engagement & Consideration
- Site Visits
- App Opens
- Search Interactions
- Product Views
- Store Locator
- Lead Forms
LOWER FUNNEL
Performance & Conversion
- Purchases
- Subscriptions
- App Installs
- In-Store Visits
- Ticket Sales
- Receipt Data
Measure and Optimize Any Outcome
Mobile App Installs & Events
Store/Footfall Visitation
CTV App Installs & Events
Theatrical Movie Ticket Sales
Website Conversions
Performance Lift
Shopify Transactions
Brand Lift
Misc. Online Conversions
Custom Outcome
Data Partnership Ecosystem
Our growing partner footprint unlocks specialized data signals for unique outcome types,
from retail transactions and auto purchases to theatrical ticket sales, powering measurement
that no single platform could offer alone.
Fetch
Purchase-receipt data for SKU-level transaction verification and retail conversion measurement
Fandango
Movie ticket sales powering full theatrical funnel measurement, from trailer view to confirmed purchase
Polk Auto
Automotive purchase and registration signals for verified in-market audience measurement
Channel Coverage
Wherever Your Inventory Lives,
We’ve Got You Covered.
Channel-agnostic by design. No matter where you sell, Data Connections Hub
connects the outcome data that proves your value.
Connected TV
Digital OOH
Display & Web
Mobile
Social
Programmatic
Digital Audio
Retail Media
& In-Store
Video Everywhere
Outcome Data as a Performance Engine
Every signal collected becomes an asset. Put your outcome data to work across four high-impact
activation workflows, all natively inside Atlas Performance.
Measurement & Attribution
Attribute outcomes to your supply with third-party verified accuracy. Build performance reports your advertisers trust, giving you an edge in the next RFP.
Retargeting & Audience Reach
Leverage real conversion signals to reach high-intent audiences across devices and channels, turning past performance data into future revenue.
Suppression & Budget Protection
Remove converted or underperforming users from targeting pools. Protect advertiser spend, improve efficiency, and demonstrate the ROI that keeps clients renewing.
AI-Powered Optimization
Feed real conversion signals into the Atlas Performance optimization engine to improve campaign targeting, pacing, and inventory allocation dynamically.
Ready to Remove the Bottleneck?
Bring Your Next Advertiser Online in Minutes.
