Why You Should Consider Kochava Over Adjust Attribution
Go Beyond Adjust Attribution With Complete Kochava Configurability
Kochava is the industry leader in configurable attribution, giving marketers unmatched flexibility in refining lookback windows, customizing reengagement conversion events, and setting the rules of attribution across paid and owned media campaigns.
Credit the Proper Attribution
Source Every Time
With strict adherence to first-in first-out (FIFO) data processing protocols, rest assured that your attribution is accurate and precise. We’ll never process impressions before clicks or clicks before installs.
Defend Your Ad Spend From Ad Fraud
With best-in-class fraud prevention solutions, Kochava provides a holistic, multi-front defense. Activate the Kochava Global Fraud Blocklist, plus tailor your defenses with a build-your-own (BYO) blocklist and custom Traffic Verifier rules.
Only With Kochava
Hear Why Marketers Choose Kochava
“The granularity of Kochava data is really the main reason clients choose Kochava over other partners.”
VP Emerging Media and Technology
Camelot Strategic Marketing & Media
“The features that really make Kochava stand out are not only the attribution pieces but also the way that Kochava is rapidly evolving their product.”
Director, Integrated Marketing
Kochava ensures complete compliance with Apple’s User Privacy and Data Use policy. Advertising measurement practices follow the strict guidance provided by Apple on what is or isn’t allowed for attribution based on a user’s consent to tracking via the AppTrackingTransparency (ATT) framework.
Kochava provides advertisers with code-free integration of the SKAdNetwork. Kochava also delivers maximum insight from SKAdNetwork conversion values through four configurable conversion models and the option to set your measurement window anywhere between day of install out to 7 days post install. Lastly, Kochava provides a robust SKAdNetwork Partner Certification program to ensure you can find growth partners who are best suited to help you succeed on the SKAdNetwork.
Kochava supports software development kit (SDK) and server-to-server (S2S) integration options. While not required, SDK integration is recommended to maximize benefits of the Kochava platform. For SDK implementation, the app developer must include code provided by Kochava into their app and test the integration. For S2S implementation, the advertisers must establish their server infrastructure and then send Kochava event data for attribution and analytics.
Kochava’s IdentityLink™ enables cross-device visibility into the user journey across any connected device. Marketers can append user-level identifiers to device-level interactions. Distinct user behavior can then be joined across devices to understand a 360-degree perspective on user touchpoints with your brand.