Kochava powers attribution for Walmart’s retail media network
Walmart Connect is further expanding its partner network—providing advertisers with trusted options for third-party measurement that deliver new ways to understand campaign performance and optimize toward unique business outcomes. This past spring, Walmart Connect shared that it had expanded access for advertisers to its measurement solutions, including Kochava as a partner for attribution and mobile measurement. Brands leveraging Kochava to measure their first-party app users across mobile, connected TV (CTV), and other platforms can now seamlessly connect the dots to campaigns across Walmart Connect media.
The Rise of Walmart Connect
Walmart Connect has emerged as a formidable powerhouse and retail media network in the advertising landscape. It attracts marketers seeking to leverage the retailer’s vast reach and rich customer data spanning 150M+ US consumers served weekly across Walmart stores and online1. By offering a suite of advertising solutions both on and off the Walmart platform, Connect provides brands with unique opportunities to engage consumers at every stage of the purchase journey. From sponsored product placements within search results to targeted display ads across the web and in-store digital screens, Walmart Connect provides marketers with a potent platform for driving measurable growth and forging meaningful connections with a highly engaged and purchase-ready audience. The expansion of Walmart Connect’s partner network improves its ability to close the loop between advertising exposure and business outcomes.
Tapping Into Walmart Connect With Kochava
Walmart Connect offers a variety of campaign types and placements that advertisers can use to reach engaged consumers. These include:
- Sponsored search
- Display ads across Walmart.com and the Walmart app
- In-store digital screens and TV walls in physical locations
- Off-platform targeted advertising through Walmart’s DSP
- CTV advertising partnerships
- and more
Whether an advertiser wants to leverage Walmart Connect to drive acquisition of new mobile or CTV app users or reengage existing users to improve retention and lifetime value, the new partnership with Kochava makes campaign measurement easy.
Within Kochava, an advertiser can quickly activate the Walmart Connect integration for apps across Android, iOS, CTV, web, and other platforms. Once the integration is live, data for Walmart Connect campaigns syndicates to Kochava in real-time and becomes eligible for attribution to app installs or in-app events that you define as an outcome you wish to measure.
Real-time analytics and granular campaign reporting help you quickly assess the performance of Walmart Connect campaigns alongside other omnichannel activity spanning key partners such as Facebook, Google Ads, Apple Ads, Roku, and more.
The Kochava platform enables you to drill down and visualize Walmart Connect’s value based on the key performance indicators (KPIs) you define. These can include total installs, revenue per user, retention rate, free trials, registrations, and other metrics. Quickly understand how Walmart Connect campaigns stack up against your other media partners and optimize your spend accordingly for maximum return on investment (ROI).
For specifics on supported campaign types as well as available campaign and creative-level metadata included in Walmart Connect reporting, please contact your Walmart Connect representative.
Integrating Retail Media Networks Into Your Strategy
Retail media networks such as Walmart Connect are rapidly becoming integral to modern marketing strategies. For example, a finance app might target shoppers who regularly purchase high-end electronics and have recently bought investment books, indicating both financial capacity and interest in financial management. A travel app could target customers who purchase luggage and travel items, suggesting an active lifestyle and willingness to travel.
Brands are recognizing the immense value of tapping into retailers’ first-party data and established customer relationships. These networks offer rich, precise targeting capabilities, enabling advertisers to reach shoppers with relevant messages at critical points in their path to purchase. This direct access to high-intent consumers, coupled with closed-loop attribution through partnerships with tools such as Kochava, makes retail media networks a powerful tool for driving sales, boosting brand awareness, and ultimately, optimizing marketing ROI in an increasingly competitive marketing landscape.
Ready to Measure Walmart Connect Alongside Your Other Omnichannel Media?
If you’re an existing Kochava customer and interested in activating and measuring with Walmart Connect, contact your Client Success Manager or email support@kochava.com.
Not a Kochava customer, but interested in better measurement for your Walmart Connect campaigns? Please contact us for a consultation.
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Sources:
- Source: Walmart annual report papers, March 14, 2025
