Case Study: Maximizing Retail Revenue Through Mobile Offers

VERTICAL: RETAIL   |   SOLUTION: DATA ONBOARDING & PUSH MESSAGING   |   DOWNLOAD PDF

PROBLEM
A major retail chain was experiencing revenue decline at certain stores. The marketing team was tasked with using the brand’s mobile app to boost retail earnings.

SOLUTION
The marketing team crafted a new mobile offer to give a 25% discount to shoppers who returned to the store to make another purchase within one week of a prior purchase. The shoppers would be sent one push message 24 hours after their purchase and a final reminder push 24 hours before their 7 days ended.

The team onboarded point-of-sale data from their customer relationship management (CRM) system into Kochava. Using Kochava IdentityLinkTM, rewards-member IDs with recent purchases were matched to the shoppers’ mobile devices through their in-app rewards registration event. The resulting segment of users was saved as an audience to Kochava Engagement, where a push message campaign was created for that audience with multiple segments. A/B/n multivariate testing was activated so that the message segment with the highest open rate was automatically prioritized to drive the best results.

IMPACT
The marketing team saw an impressive 14% push open rate, with 9% of rewards members converting on the special offer to drive $23K in additional retail sales. Based on the success of the campaign, they set up a permanent data feed from their CRM into Kochava and saved the dynamic audience segment for the automated, ongoing push message campaign.

Ready to drive more sales from existing customers?

Contact Kochava today to see how we can help.

This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.