Interested in which clicks influenced another partner’s install conversions? Want to see a performance summary by country, partner, campaign, publisher, or creative?
Explore Kochava’s reporting suite to output powerful performance summaries, optimization insights, and other turnkey analyses, including:
- Multi-touch Attribution (MTA)
A row-level log of clicks identified as influencers for a click that won install attribution
- Optimization Insights
Provides “Buy” and “Do Not Buy” optimization recommendations based on impression performance analysis
A cohort of installs grouped by date, country, network, site, and/or creative. Provides count of devices from cohort active in app by day after install
- Restated Cost
Restated cost data collected from media partner cost APIs (Restated cost tracking must be enabled)
- Restated Ad Revenue
Restated revenue data collected from media partner cost APIs (Restated revenue tracking must be enabled)
- Fractional Attribution
A row-level log of clicks and/or impressions attributed to installs, along with their fractional weight percentage based on attribution position (Fractional attribution must be enabled)
- Partner and Campaign Summary
An aggregated summary of key performance metrics by partner and/or campaign, which can be grouped by time, geo and other attribution variables.
See full report specs and all data attributes here.