What is CTV?

Connected TV (CTV) | Definition

Connected TV (CTV) is used to describe TVs that are either directly internet-enabled (eg Smart TVs) or the devices that can be plugged into a TV to stream content “over the top” of the internet (eg Amazon Fire, Roku, and Chromecast sticks, Apple TV, PlayStation, and Xbox gaming consoles, etc.).

Related Terms

Advanced TV
Linear TV
OTT

Learn more about OTT and CTV.

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