Probabilistic Attribution

What is Probabilistic Attribution?

Probabilistic attribution relies on the user agent (non-unique device characteristics) and the IP address of the device to perform attribution. These identifiers are not unique to a device, making them probable matches and not 100% accurate for attribution. However, by utilizing Kochava’s configurable attribution capabilities such as lookback windows and Traffic Verifier®, probabilistic attribution is highly accurate.

Related Terms

IP Address
User Agent