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What is CTV?

Connected TV (CTV) | Definition

Connected TV (CTV)is used to describe TVs that are either directly internet-enabled (eg Smart TVs) or the devices that can be plugged into a TV to stream content “over the top” of the internet (eg Amazon Fire, Roku, and Chromecast sticks, Apple TV, PlayStation, and Xbox gaming consoles, etc.).

Related Terms

Advanced TV
Linear TV

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