WEBINAR | 2026 AdTech Forecasts and CES Takeaways, January 21 at 9 AM PST

What is a SAN?

Self-Attributing Network (SAN) | Definition

A SAN (Self-Attributing Network) is a Super Publisher, such as Facebook or Google, that performs attribution on their traffic independently and notifies Kochava of which installs they have claimed. Within the Kochava matched installs reports, SAN claims are noted to indicate the context of the claim.