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Blog

Education
August 16, 2023

To SKAN, or Not to SKAN: That is the Question

Do you really need SKAdNetwork for your iOS app? In…
Sierra Scott
Love0
The Movie Theatre: A Helpful Analogy for Last-Touch Attribution vs. MMM
Marketing Mix Modeling
August 15, 2023

The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM

TL;DR Summary Marketing mix modeling (MMM) differs fundamentally from last-touch…
Gary Danks
Love0
News & Updates
August 3, 2023

AdServices Framework Causes SKAN 4 Conversion Values to Reset

Seeing zeros and nulls for fine and coarse conversion values?…
Jeff Richardson
Love1
Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement
News & Updates
July 28, 2023

Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement

TL;DR Summary Marketing measurement is shifting from deterministic touch attribution…
Gary Danks
Love0
Explainer: A Two-Minute Guide To Marketing Mix Modeling (MMM)
Marketing Mix ModelingNews & Updates
July 28, 2023

Explainer: A Two-Minute Guide to Marketing Mix Modeling (MMM)

What is marketing mix modeling? TL;DR Summary Marketing mix modeling…
Gary Danks
Love0
News & Updates
July 27, 2023

Attributed vs. Associated Events in Kochava Analytics

Understanding how your attribution metadata is tied to in-app events…
Jeff Richardson
Love1
News & Updates
July 26, 2023

Automate Your Migration to TikTok’s New SAN Integration

Seamless cutover to TikTok’s self-attributing network configuration UPDATE | February…
Jeff Richardson
Love0
EducationNews & Updates
July 25, 2023

The VR Marketing Oasis of the Future

AdTech in a Virtual Reality World The recent unveiling of…
Chloe Huffman
Love1
News & Updates
July 19, 2023

New Ultimate Guide to SKAdNetwork (SKAN) is Here

Dominate iOS app marketing with insights from our latest guide…
Chloe Huffman
Love1
News & Updates
July 12, 2023

Kochava Product & Partnership Updates – Q2 2023 Wrap Up

Kochava Publisher’s Suite news, WWDC 2023 takeaways, view-through re-engagement, and…
Jeff Richardson
Love0
News & Updates
July 5, 2023

AdTech and AI: The Good, the Bad, and the Automated

What AI can (and can't) do for AdTech Move over,…
Chloe Huffman
Love1
News & Updates
June 27, 2023

5 Best Practices for Media Optimization from Kochava Foundry

Leverage data-driven practices for continuous growth In today's rapidly evolving…
Tyler Levasseur
Love1
News & Updates
June 20, 2023

Powering Outcomes-Based Measurement for Premium Ad Inventory

How Kochava Publisher’s Suite is enabling advertisers to spend confidently…
Jeff Richardson
Love0
Press
June 20, 2023

Kochava Publisher’s Suite Selected by Major Industry Publishers

An innovative clear-labeled ad measurement technology drives performance marketing on…
Leslie Amadio
Love0
News & Updates
June 7, 2023

Takeaways from Apple’s WWDC 2023

iOS 17, Privacy Manifests, SKAN 5, and new Vision Pro…
Jeff Richardson
Love2
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