June 30, 2016
Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects
Kochava brings advertisers the best tools and intel. The following post…
June 23, 2016
Celebrity Endorsement in Mobile App Marketing: Part 2
Kochava brings advertisers the best tools and intel. The following post…
June 16, 2016
Celebrity Endorsement in Mobile App Marketing: Part 1
Kochava brings advertisers the best tools and intel. The following post…
June 9, 2016
Kochava Adds Tracker-Level Configurable Attribution
Configurable attribution is one of the most powerful optimization tools…
June 9, 2016
Impact of Creative Optimization on Campaign ROI
Kochava brings advertisers the best tools and intel. The following post…
June 2, 2016
A Case for Multivariate Creative Optimization
In an effort to continue to bring marketers the best tools,…
May 9, 2016
New, Improved Reporting
The Kochava Reports Interface is getting a major upgrade to bring…
May 2, 2016
Exciting Updates to Kochava Reports!
Since day one, Kochava customers have enjoyed row-level reporting -…
April 20, 2016
Intellectsoft and Kochava Team Up for Seamless Path from App Creation to Performance Monitoring
Custom mobile application developer and mobile analytics platform offer exceptional…
April 14, 2016
Kochava First to Support Measurement for Chatbots
Mobile attribution and analytics pioneer, Kochava, brings multi-touch attribution to…
March 24, 2016
VB: Mobile analytics company Kochava strikes deal to give 80K Chinese apps access to U.S. ads
In the wake of the recent Kochava/Talking Data partnership announcement,…
March 24, 2016
New Network Integrations
This post includes new network integrations added. Kochava customers get over…