Admittance to the organization strengthens presence in APAC.
TOKYO – June 16, 2020 – Kochava, the leading attribution platform for real-time data solutions for mobile and connected devices, today announced it has joined the Japan Interactive Advertising Association (JIAA) to continue increasing the company’s presence across the APAC region.
“We are thrilled to join such an esteemed organization as the JIAA,” said Yuta Sato, Client Success Manager, Kochava. “As a privacy-first attribution provider, we always work in compliance with industry-leading regulations in Japan and across the globe.”
The JIAA is comprised of publishers, ad agencies and other interactive advertising businesses, and works to ensure the sound development of and the improved social trust in the interactive advertising market through providing guidelines, performing research and studies, as well as promotional and educational activities.
In January 2017, the JIAA partnered with the US-based Interactive Advertising Bureau (IAB) to be part of its global network as IAB Japan (JIAA) to gain better access to international knowledge and resources. Kochava is also a member of the IAB in the U.S.
Kochava Inc. is the leading attribution platform and host of the largest independent mobile data marketplace. The company provides secure, real-time data solutions to help brands establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.