Mobile attribution and analytics pioneer, Kochava, combines world’s largest ad vendor database from Thalamus with ability to plan, execute and measure campaigns, all within a single dashboard
SANDPOINT, Idaho – June 1, 2016 – Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced the industry’s first ‘Closed-Loop’ marketing platform where mobile advertisers can search and discover new mobile advertising vendors based on specific criteria through the Kochava Media Guide, and then go on to plan, execute, and measure their ad campaigns, all from within a single platform.
Through the new Kochava Media Guide, an exhaustive database of over 50,000 digital and mobile advertising vendors worldwide, advertisers planning campaigns can discover new mobile ad vendors based on specific criteria or markets, evaluate their capabilities, and communicate directly with them – all without leaving the Kochava platform. Advertisers are able to leverage this research data and pre-campaign communication in the existing core interface of the Kochava measurement, tracking, and analytics suite. This is the first time Advertisers have been able to ‘Close the Loop’ on mobile marketing, empowering them to plan, execute, and measure their advertising campaigns, all within a single platform.
“The mobile ad landscape is incredibly broad and complex, with more than 50,000 vendors vying for advertiser’s attention; each of them making claims around their network reach and capabilities that make it very difficult for advertisers to sift through the noise and make an educated choice as they plan their campaigns,” said Charles Manning, Kochava CEO. “The Kochava Media Guide arms advertisers with real data on these ad vendors that is searchable, sortable, and exclusive, to help them make informed choices. But it doesn’t stop there. While information is power, being able to act on that information is just as important to advertisers, so Kochava has closed the loop for marketers, providing the capabilities to contact vendors, execute campaigns, and then measure their effectiveness, all from a single dashboard.”
Data for the Kochava Media Guide is sourced through proprietary Kochava data, along with an exclusive integration with Thalamus, the largest advertising research database in the world. With over 50,000 ad partners and counting, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data, and marketer reviews for vendors across the globe. Currently Kochava customers enjoy over 2,200 certified network and publisher integrations, including super publishers like Facebook, Google, Twitter, Pandora and Amazon. If an advertiser selects an ad vendor from the Media Guide that is not already integrated, Kochava makes a commitment to the advertiser to integrate any new supply side partner within 24-hours.
Advertisers can begin using the Kochava Media Guide immediately, free of charge. The Media guide makes the discoverability of ad vendors simple and exact, with the ability to research and define campaign goals, filter down vendors based on what’s most important to you, contact, execute, and track results. Core research functions include geography, channel, type, and pricing. Kochava provides a badge system to rank networks in the Media Guide, from Bronze to Platinum, based on their depth of integration and the types of data the network passes back to Kochava.
The Kochava Media Guide is a one-stop shop to research mobile marketing partners from supply-side platforms to boutique publishers. For a full, step-by-step review of the Kochava Media Guide please visit: http://support.kochava.com/reference-information/media-guide
Thalamus is the largest research database of ad vendor data in the world. With over 50,000 ad partners and counting, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data, and marketer reviews for vendors across the globe. Media buying teams representing 90% of the AdAge top digital agencies list, as well as global brands, use Thalamus to source, evaluate, and connect with participating ad partners to meet their digital advertising goals. For more information, you can visit www.thalamus.co