WEBINAR EVENT | WWDC 2023 – The Complete Rundown for Marketers. June 15th at 10 am US Pacific
Defend Your Spend with Mobile Ad Fraud Detection and Prevention
Fight back with the industry’s most trusted ad fraud detection tools that analyze trillions of data points across millions of campaigns every day.
A predicted $100 billion annually will be lost to mobile ad fraud by 2023
Refuse to become part of the statistic!
Aided by Kochava Experts, Uber Recovers Millions from Ad Fraud Scheme
Fraud Tactics We Prevent
Our multilayered tools detect and prevent all prevalent and emerging fraud tactics.
In-app Purchase Fraud
Device ID Rest
Diversify your defense strategy
Get instant visibility into your compromised traffic with real-time fraud detection
Activate the Kochava Global Fraud Blocklist at the flip-of-a-switch to seamlessly protect your campaigns across all apps. Traffic that violates the Blocklist is flagged for instant visibility in reporting and analytics, while also being disqualified from attribution to valid conversions.
Customize thresholds and blocklists with personalized fraud alerts
Go beyond one-size-fits-all solutions with customized fraud thresholding tailored to the needs of your brand. Personalize thresholding and account-level blocklisting to decide rules and dynamic conditions for blocking fraudulent sources. When these rules are violated, stay informed with immediate fraud alerting to know which ad partners are being flagged and blocked.
Set advanced rules to guard over your campaign traffic
Kochava Traffic Verifier™ allows you to configure traffic rules to enforce the terms of insertion orders (IOs) with media partners. Set rules for validation based on:
- Device Characteristics
- Campaign Run Dates
- Frequency Capping
- iOS Install Receipts & Google UTM data
- and other criteria
Stop SDK spoofing
Detect and block spoofed data payloads to maintain the integrity of user engagement data and prevent CPI or CPE payouts on entirely fake conversions.