The QR Code Platform for Marketers Who Mean Business

A dynamic QR code uses a short redirect URL that you control, meaning you can update the destination at any time, even after the code has been printed on packaging, signage, or direct mail. You can swap a seasonal promotion for a new landing page, correct a wrong URL, or redirect traffic to a new campaign without reprinting a single asset.

A static QR code encodes the destination URL permanently into the code pattern itself. Once printed, it can never be changed. For any real-world marketing application—where print runs are expensive and campaigns evolve—static codes represent significant operational risk.

Kochava SmartLinks are dynamic by design. Marketers control destination URLs, routing rules, and attribution settings from a single dashboard, making every QR code a living, updatable marketing asset long after it leaves the printer.

Not with Kochava. This is a real concern with plan-limited QR providers, and it matters enormously in high-stakes moments (e.g., a national TV commercial airing to millions, product launch announcement, brand activation at a major event).

Kochava SmartLinks QR codes have enterprise-grade scale. The platform is built on elastically scalable infrastructure that handles sudden surges in scan volume without throttling, queuing, or error responses. Every scan is processed, logged, and attributed in real time, regardless of how many happen simultaneously.

Many generic QR platforms impose limits based on subscription tier and degrade under load precisely when your campaign is performing at its peak. 

How can QR codes automatically route users to the right destination based on their device or location?

Kochava SmartLinks include a fully configurable contextual routing engine that evaluates each scan in real time and delivers a personalized destination based on rules you define, with no engineering required.

Available routing criteria include:

• Device platform: iOS users are sent to the Apple App Store; Android users go to Google Play, automatically.
• Device type: Phones, tablets, and connected devices each receive different experiences.
• Geographic region or country: Send users in different markets to localized pages, regional storefronts, or language-specific content.

OS version: Serve the optimal experience based on device capabilities.

Yes. This is one of the most important differentiators between a generic QR tool and a platform built for performance marketers. Most QR code generators report only scan counts. Kochava SmartLinks are built on the same attribution engine that powers Kochava’s omnichannel measurement platform, so every scan can be traced through the entire downstream conversion funnel:

• Website visits & conversions
• App installs
• In-app events (e.g., registrations, logins, add-to-cart, purchases)
• Ongoing engagement
• Long-term user lifetime value (LTV)

This means a QR code on a TV ad, product label, or retail display becomes a fully measurable, revenue-attributable marketing channel—not just a convenient redirect. Marketers can prove ROI from physical-world placements with the same rigor they apply to paid digital campaigns.

Kochava SmartLinks QR codes are channel-agnostic and format-flexible—purpose-built to work across every surface where your brand shows up:

• Broadcast & streaming: TV commercials, CTV and OTT overlays, connected TV ads
• Physical & print: Product packaging, CPG labels, direct mail, store catalogs, receipts
• Out-of-home: Billboards, transit ads, digital out-of-home (DOOH) displays, in-store signage
• Restaurant & QSR: Table tents, cups, bags, tray liners, loyalty program collateral
• Events: Trade show displays, conference signage, name badges, branded handouts
• Digital: Email campaigns, owned social media, website banners, SMS

Every QR code deployed across these channels is managed in a single Kochava dashboard and feeds into one unified attribution view, so you always know which placements drive real results—and which ones need optimizing.