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All Posts By

Jeff Richardson

Apple'ReleaseofiOSExpectedSoon.Here'swhatiOS'sarrivalwillmeanformarketers.Kochavalogowithsmartphoneandbluebackground.
News & UpdatesiOS, SKAN & AAK
September 20, 2021

Apple Releases iOS 15

Here’s what iOS 15’s arrival means for marketers Apple’s latest…
Jeff Richardson
Love3
FacebookAMM social v
News & Updates
August 3, 2021

Change is Coming to Facebook’s Advanced Mobile Measurement (AMM) Program

Kochava will help advertisers navigate new restrictions for click-through conversion…
Jeff Richardson
Love0
OTT Advertising on Roku Social v
News & Updates
June 15, 2021

Run OTT Advertising on Roku and Measure Performance with Kochava

Kochava is a certified Roku measurement partner Roku continues to…
Jeff Richardson
Love4
Android New ADID Opt Out social v
News & Updates
June 9, 2021

Android to Introduce ADID Opt-Out in Late 2021

What marketers need to know about this important change The…
Jeff Richardson
Love4
ios social v
News & Updates
June 9, 2021

Apple iOS 15 Changes: What We Know

Unpacking key takeaways from Apple WWDC 2021 With the attention…
Jeff Richardson
Love8
Apple AdServices Framework Social
News & UpdatesProduct Updates
May 27, 2021

Kochava Adds Support for Apple AdServices Framework

IMPORTANT: On January 5, 2023, Apple communicated that it will…
Jeff Richardson
Love27
ATT OptIn Social v
News & Updates
May 13, 2021

What’s the Real Average ATT Opt-In Rate?

What you need to know about varying benchmark statistics for…
Jeff Richardson
Love28
iOSWeek Social
News & Updates
May 5, 2021

iOS 14.5 Post-Launch Check-In Week 1

IDFA opt-in benchmarks, SKAdNetwork-ready partners, and more iOS 14.5 officially…
Jeff Richardson
Love9
ios
News & Updates
April 26, 2021

iOS 14.5 is Here. Now What?

Surveying the true impact of the AppTrackingTransparency (ATT) framework Ready…
Jeff Richardson
Love22
ios
News & UpdatesiOS, SKAN & AAK
April 22, 2021

iOS 14.5 Final Launch Checklist

Apple sets release for iOS 14.5 on April 26th The…
Jeff Richardson
Love15
Good hands with your MMP v
News & UpdatesiOS, SKAN & AAK
April 1, 2021

Early Spring App Store Rejections Sound the Alarm

What you need to know before iOS 14.5 officially arrives…
Jeff Richardson
Love63
Privacy Profiles Social v
News & UpdatesiOS, SKAN & AAKProduct Updates
March 31, 2021

Kochava Introduces Privacy Profiles

Maximizing configurability for marketers in their implementation of the AppTrackingTransparency…
Jeff Richardson
Love1
iOS  GM Social
News & UpdatesiOS, SKAN & AAKProduct Updates
March 16, 2021

Update to Kochava iOS SDK v4.4

Get support for the new Apple Search Ads and important…
Jeff Richardson
Love1
MMP Social
News & UpdatesiOS, SKAN & AAK
March 4, 2021

Is Your Mobile Measurement Partner (MMP) Putting Your Business in Jeopardy?

iOS 14.5 and the MMP’s responsibility to Do No Harm…
Jeff Richardson
Love49
News & UpdatesiOS, SKAN & AAK
February 17, 2021

Worry-Free AppTrackingTransparency (ATT) Preparedness

New Kochava feature enables seamless cut-over post-ATT enforcement The enforcement…
Jeff Richardson
Love7
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