Next-Gen SKAN & AAK Solutions for Marketers
Get out-of-the-box support for Apple’s SKAdNetwork (SKAN) and AdAttributionKit (AAK) to maximize your future growth on iOS.
Learn more about AdAttributionKit (AAK)
IDFA-Less, Privacy-First Attribution Is on SKAN
Future-proof your campaign measurement strategy on iOS by adopting Apple’s privacy-friendly StoreKit Ad Network (SKAN). Unlock the directional performance insights you need to make decisions, while respecting the inherent privacy of your users.
Time-delayed performance insights based on Apple’s randomized obfuscation timers.
Aggregated, cohorted reporting with hierarchically unlocked campaign metadata based on Apple’s crowd anonymity privacy thresholds.
Anonymous, IDFA-less, deterministic attribution for all iOS users whether they opt in or out of tracking via Apple’s AppTrackingTransparency (ATT) framework.
Getting SKAN-Ready Is Easy With Kochava
Integrate SKAdNetwork into any of your iOS apps code-free with our lightweight iOS SDK. (Support is also available server-to-server.)
Log in to our intuitive dashboard and choose how you want your app to communicate post-install activity and user quality to SKAdNetwork.
Launch campaigns with the partners you trust, observe performance outcomes, and optimize your growth strategy.
Learn all about SKAN!
Download The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
Leverage Kochava integrations to measure SKAN campaigns seamlessly across your preferred channel partners.
Our SKAdNetwork Certified Partner Program ensures that you get accurate, reliable data from ad networks officially registered with Apple to operate on SKAdNetwork.
Are you an ad network looking to join our SKAdNetwork Certified Partner Program?
Optimize SKAN Reporting to Align With Your KPIs
Tailor and customize your SKAdNetwork conversion performance reporting with Kochava conversion value models. These models can be easily managed and changed without requiring time-consuming SDK and app updates.
Configure your app event funnel hierarchy and view campaign performance based on the highest value event user reach within the conversion window.
Create custom revenue bucket ranges derived from in-app purchases or other revenue-generating activities and view campaign performance based on the revenue range users reach within the conversion window.
Build out multiple event combinations and view campaign performance based on the journey users complete within the conversion window.
Identify the most important in-app event for engagement and view campaign performance based on the count of times users complete the event within the conversion window.
Explore your SKAN Data, YOUR Way
Easily access your SKAdNetwork attribution data through analytics, standardized reports, our reporting API, and even Kochava Query (built-in SQL prompter) for unparalleled reporting flexibility.
Kochava combines premium SKAdNetwork attribution with your attribution across all other platforms, devices, and channels. Get your omnichannel, single source of truth.
SKAdNetwork Can Be Challenging—We’re Here for You
Tailor and customize your SKAdNetwork conversion performance reporting with Kochava conversion value models. These can be easily managed and changed without requiring time-consuming SDK and app updates.
Our highly trained Client Success Managers are at your service to help you understand SKAdNetwork, navigate the configurable settings, and glean insights from reporting.
We’ll keep you up to date as SKAdNetwork changes. We currently support v1.0–4.0 and will handle future updates—so you’re always covered.
Become your team’s SKAdNetwork expert via ongoing education through our blogs, webinars, and in-depth training demos with your Client Success Manager.
For brands that want to take their SKAdNetwork performance to the next level, ask about our SKAdNetwork Consultation from Kochava Foundry®, our strategic services team.