Powerhouses in performance marketing and mobile attribution analytics join forces to unlock the true value of tracking and
analyzing multi-channel data
NEWPORT BEACH, California, September 29, 2015 /PRNewswire/ —
Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, announced today a strategic alliance and technology partnership with Kochava, the mobile attribution analytics and optimization company. The CAKE SaaS-based platform tracks marketing spend across various digital channels, providing performance-based insights to drive business growth for companies worldwide. The relationship ensures a seamless integration for marketers to easily and reliably track and analyze data between CAKE and Kochava, delivering a multi-channel view of online and mobile campaigns in real-time.
“This jointly developed integration between CAKE and Kochava marries together the power of mobile and web tracking, eliminating any friction points between these two very different types of campaigns to give customers complete clarity with an outstanding user experience,” said Charles Manning, Kochava CEO. “Kochava has long been the trusted go-to tracking service for mobile campaigns and CAKE brings expertise in mission-critical tracking across multiple digital marketing channels. As our joint customers look to expand their campaigns in multiple directions, this partnership ensures their cross-channel tracking needs are met with cooperative, market-leading solutions.”
Marketers face ongoing challenges in exploiting increasingly large volumes of data, more of which will continue to be generated from mobile. In fact, mobile will account for more than half of digital ad spending this year, according to eMarketer.
“The process of tracking marketing data needs to be simple, fast, efficient and reliable from the time it’s pulled from various marketing channels until it is leveraged for analysis,” said Mitch Gordon, Senior Vice President of Business Development at CAKE. “CAKE offers a superior solution to this challenge. Our customers currently leverage real-time tracking across digital channels including affiliate, search, display and more. CAKE combined with Kochava’s mobile tracking software and Facebook, will allow joint customers to gain even deeper mobile tracking insights moving forward.”
“Clickbooth is thrilled to hear that CAKE and Kochava have entered into a strategic partnership,” said Erin Cigich, CEO at Clickbooth, a leading worldwide affiliate network. “Having already independently partnered with these best-in-class service providers, this alignment ensures Clickbooth can continue to provide our clients with the technology to increase lead quality and scalability through improved performance measures and enhanced tracking capabilities.”