Why speedy onboarding matters for mobile app analytics and attribution
TL;DR Summary
Kochava has earned G2’s Fastest Implementation badge for Winter 2026, based on user feedback for the fastest go-live times in mobile app analytics. This recognition highlights Kochava’s structured, high-touch onboarding process—including a Dedicated Onboarding Manager and step-by-step guidance—which gives app marketers a strategic advantage by enabling rapid campaign tracking, faster data-driven decisions, and maximized ROI from day one. Contact Kochava for a custom MMP onboarding consultation.
Kochava has been recognized with G2’s Fastest Implementation badge for Winter 2026. G2 awards this badge to software solutions that empower customers with the fastest go-live times in their category.
G2’s assessment draws on user feedback, analyzing data points such as real-world time to go live and ease of integration to determine which platforms truly expedite outcomes for their customers.
Key decision factors include:
- Short Go-Live Time: Products earning this badge get users up and running quickly, delivering value sooner.
- User-Driven: The badge is awarded based on genuine feedback from users who experience fast setup and integration.
- Efficiency & ROI: The badge demonstrates that the software minimizes disruption and helps businesses achieve rapid results.
Winning the Fastest Implementation badge tells app marketers they can trust Kochava for a streamlined, high-impact onboarding experience that gets them measuring, analyzing, and optimizing their app growth ASAP.
The Kochava Onboarding Process: Ensuring Fast MMP Implementation
Kochava provides a structured, high-touch onboarding process to ensure seamless integration and rapid value realization for new clients. Our team understands the importance every organization places on accurately measuring and optimizing their campaigns for maximum growth and return on ad spend.
Kochava onboarding support includes:
- Dedicated Onboarding Manager: Each client is assigned an Onboarding Customer Success Management (CSM) specialist who serves as the primary point of contact, guiding the client’s development team through all technical integration steps.
- Step-by-Step Guidance: The onboarding manager offers hands-on support, including integration planning, technical documentation, and best practices tailored to the client’s needs. This covers software development kit (SDK) or server-to-server implementations, validation of data feeds, and configuration of extract, transform, load (ETL) and reporting pipelines.
- Integration Audit: After the initial integration, the onboarding team conducts a thorough audit to verify data flows and ensure alignment with client requirements.
- Platform Training: Comprehensive training is provided for marketing, analytics, and ad operations teams, covering campaign setup, partner configuration, and reporting and analytics tools.
- Initial Campaign Support: Kochava assists with the launch and validation of initial campaigns, ensuring accurate attribution and measurement from day one.
- Custom Onboarding Plans: Onboarding timelines and activities are tailored to each client’s internal development cycles and business deadlines, with flexibility for more complex requirements.
7 Steps of MMP Onboarding With Kochava
Here are the key steps you can plan on when onboarding Kochava as your MMP for mobile and CTV app analytics:
1. Account Setup & Integration
- Create your Kochava account.
- Integrate the Kochava SDK into your app(s) for iOS, Android, CTV platforms, etc. Integrate Kochava IdentityLink® for cross-device identity resolution.
- Configure user permissions for internal teams and agencies (if applicable).
2. Event Mapping & Configuration
- Define the in-app events and conversions to track (e.g., installs, purchases, free trials, sign-ups).
- Set up custom or standard event mapping within the Kochava dashboard.
3. Ad Network & Partner Integration
- Connect with advertising partners and networks within the platform.
- Apply tracking links for each marketing channel.
- Leverage Kochava SmartLinks for owned media channels.
4. Testing & QA
- Verify SDK integration and check real-time event flow.
- Run test installs and deep link scenarios to ensure proper attribution.
5. Privacy & Compliance Setup
- Enable data privacy measures (e.g., consent management, SKAdNetwork for iOS, privacy profiles).
- Set access controls and data retention policies.
6. Dashboard & Reporting Customization
- Configure dashboards for visualizing core metrics.
- Schedule automated reports and set up custom alerts.
7. Go Live & Monitor
- Launch your campaigns with omnichannel attribution enabled.
- Monitor analytics to optimize UA efforts right from day one.
Why Fast Implementation and Reduced Time-to-Insights Matter
- Competitive Edge: Rapid onboarding enables immediate campaign tracking—critical for agile marketing and optimizing spend.
- Faster Iteration: The sooner teams see what’s working, the faster they can adjust creatives, channels, and budgets.
- Data-Driven Decisions: Early access to insights ensures that product and growth teams aren’t flying blind, lowering customer acquisition costs.
- ROI Acceleration: Quick implementation means every dollar spent on advertising is measured and optimized sooner, maximizing return on investment.
- Seamless User Experience: Minimizing the technical lift removes friction for dev teams and ensures that tracking won’t disrupt app performance or launch windows.
Choose Kochava for Fastest MMP Implementation
Kochava’s recognition by G2 for fastest implementation showcases our dedication to getting your app up and running—delivering actionable insights in record time. Fast MMP onboarding isn’t just a technical win; it’s a strategic advantage for your app’s growth.
Are you in need of app analytics and attribution for mobile, CTV, or other connected devices? Contact us to discuss how we can help you fast-track your app analytics implementation.
Frequently Asked Questions (FAQ)
Q: Is it hard to switch MMPs?
A: It’s not hard to switch to Kochava. Kochava provides the fastest implementation whether you’re using an MMP for the first time or migrating from another MMP provider (e.g., AppsFlyer, Adjust, Branch). The Kochava team has guided countless organizations through successful MMP migrations and focuses on minimizing campaign disruptions, continuity of extract, transform, load (ETL) pipelines, and smooth cutover.
Q: How long does MMP integration take?
A: Successful MMP integration can be accomplished in as little as 7–10 business days, depending on your internal team resources for MMP SDK integration and the scope of MMP features you wish to leverage. With Kochava, our dedicated onboarding team works to understand your goals and timeline, then creates an onboarding plan to suit.
Q: How much does an MMP cost?
A: MMP pricing varies across providers and is often based on monthly attributed conversions, monthly active users (MAU), and/or percentage of ad spend measured. Kochava offers a 100% free starter plan through Free App Analytics®. Paid plans have a monthly or annual minimum with an included allotment of attributed conversions and/or monthly active users. Find out more about Kochava pricing or contact us for a custom quote.
Q: Is an MMP worth the money for UA teams?
A: Yes, a mobile measurement partner (MMP) is worth the investment for user acquisition (UA) teams, particularly when the mix of media partners grows beyond Meta Ads and/or Google Ads. MMPs deliver accurate, deduplicated conversion attribution, helping marketers understand which campaigns drive real results. MMPs streamline reporting and provide essential fraud prevention tools, enabling smarter budget allocation across channels.
Q: How can I get started with Kochava?
A: To start your expedited MMP onboarding and leverage faster time to insights, contact Kochava directly for a custom consultation. Our team is ready to help you fast-track your app attribution and analytics implementation.
