September 14, 2017
Fraud Console Reduces Click Volume
Horse racing and betting go hand-in-hand, so when TwinSpires.com, official…
Read More
July 11, 2017
Fraud Console Protects Ad Spend
MobilityWare is no stranger to the gaming vertical. The 27-year-old…
Read More
April 22, 2016
With Kochava, Detailed Insight into Mobile Attribution Data Translates to Higher ROI for Rosetta Stone
Rosetta Stone was founded in 1992 with the goal of…
Read More
January 4, 2016
Blend of Accurate Measurement and Attribution with Kochava Prove to be a Winning Strategy for KIXEYE
Click here to download the Case Study (PDF) Precise and…
Read More
June 25, 2015
案例分析: Kochava帮助Backflip Studios实现总收入翻番 |
摘要 从最初的翻盖手机游戏，到智能手机游戏，比如Madden NFL（疯狂橄榄球），Kevin King的游戏编程职业生涯已跨过了十多个年头。 然而，直到Kevin King于2008年建立了自己的手机游戏工作室，Neon Games，付费用户获取及其归因的真正意义才变得清楚起来。 Kevin的Casino系列游戏被用户评价为4.5星级，并被列入了苹果的“最新热点”清单。但是King反思了由于过于以自然吸引力吸引用户而忽略了获取付费用户，最后造成主要绩效指标 下降的原因。 快进到2015年，由开发者转为营销经理的Kevin，吸取了他得到的教训，促成了Backflip工作室的快速成长，这是一个基于科罗拉多州Boulder的iOS和安卓游戏开发商和发布商。它的投资组合包括获得极大成功的Paper…
Read More
June 17, 2015
How Backflip Studios doubled gross revenue from paid mobile acquisition, thanks to Kochava |
Click here to download the Case Study (PDF) Summary From…
Read More