Maximize Your Deep Linking Strategy with SmartLinks™

Use SmartLinks across both user acquisition (UA) and reengagement campaigns. SmartLinks deliver the ultimate flexibility to dictate the point of conversion when it comes to mobile and app deep linking. Choose installs, purchases, sessions and any other standard or custom key performance indicator (KPI) event. Attribution will only be awarded when the conditions you set are met.

Easily leverage SmartLinks with your paid media partners. Explore built-in SmartLinks integrations with the networks, DSPs and other ad platforms you use most. Cut out the headache of managing multiple links for different platforms and forever simplify your campaign management.

Capture the true impact of your owned/organic campaigns across email, social, .com and other non-paid channels. Marketers can easily create SmartLinks to track:

• Calls-to-action in email campaigns
• Banners, footers and interstitials on your own website
• Owned social posts across Facebook, Instagram, Twitter and other platforms
• QR code scans on in-store signage
• and much more!

Effectively measure and track engagement from influencer campaigns with SmartLinks. Create branded SmartLinks in the Kochava platform and send them to an influencer. They can then use that link in sponsored posts, social channels, or blogs to promote a brand. No matter where the influencer puts the link, click data is measured and attributed back to the campaign.

Turn your SmartLinks into quick response (QR) codes for use across in-store signage, consumer product goods (CPG), out-of-home (OOH)/digital-out-of-home (DOOH) and numerous other applications. Measure each scan in real time with attribution to down-funnel conversions.

See how you can use SmartLinks QR technology to measure direct responses from your TV advertising. Learn more about SmartLinks for TV.

Drive users from desktop web to your mobile app with built-in text-me-the-app functionality. Users can enter their phone number and instantly receive an SMS text message with a dynamic link to download your app. With smart platform detection, the user will be routed to the appropriate app store based on their smartphone device.

Drive growth through SMS text campaigns and use SmartLinks to drive SmartLinks built-in platform detection can handle any phone type, Use SmartLinks!

Users will be routed to the appropriate app store or in-app experience based on their phone platform.