Getting Started with a Mobile Measurement Partner (MMP)

An MMP is vital to your marketing strategy by acting as a single source of truth between your ad campaigns and in-app conversions.

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Why do I need an MMP?

An MMP is an independent third-party platform that tracks, organizes, and visualizes mobile app data to give marketers a unified view of campaign performance across all channels and partners.

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On the web, it’s easy to trace activity
to its source.

Measurment Gap

On mobile, app stores create a measurement gap between the ad the user saw
and the app install.

Bridging the Gap

A mobile measurement partner
bridges that gap.

Trusted by Top Brands

Kochava as Your MMP for Growth

Eliminate SDK Bloat

Eliminate SDK Bloat

As you grow your omni-channel media mix, integrating multiple ad network SDKs causes SDK bloat. Kochava provides you with a single SDK with out-of-the-box support for thousands of media partners.

Link Mobile Conversions to Your Advertising Spend

By tracking all of your ad activity across your marketing channels, we precisely match (attribute) every conversion back to its true source to help you understand return on ad spend (ROAS).

Link Mobile Conversions
Understand User Visibility

Unite User Visibility Across Web and Mobile

Unlock a better understanding of your user journeys across each touchpoint with your brand. Leverage our Web SDK and IdentityLink® capabilities to see how users move between your app and web properties.

Consolidate Your Reporting

See campaigns, across all channels and partners, cleanly reported in a single dashboard. No more piecing together reports to try and understand the bigger picture and your true ROI.

Consolidate Your Reporting
Enable Intelligent Optimization

Enable Intelligent Optimization

See which ad strategies are working and which aren’t. Identify the channels and creatives that are delivering the most valuable users to optimize for success and growth.

Getting Started is Easy

Get Started with an MMP

We Work With Who You Work With

Easily launch and measure campaigns with over 4,500 integrated super publishers, ad networks, DSPs, and other media partners. Kochava is a certified measurement partner with Facebook, Twitter, ASA, Snapchat, Verizon Media, Google Ads, and more!

Grow Without Limits

No matter where you are in your marketing journey, Kochava has solutions to fit your needs.

Select your preferred plan below to get started or contact us for a free consultation and demo.


Free

$0/month

Includes Free App Analytics™, Attribution, & More

GET STARTED TODAY

Top Features Include:

  • Mobile App Attribution
  • Media Planning
  • Apple SKAdNetwork Support
  • A/B/n Testing
  • Cross-Platform Mobile App Analytics
  • Summary Performance Reports
  • Deep Linking
  • Fraud Prevention
  • GDPR & CCPA Consent Management

Foundation

$100/month

1¢ Per Conversion (Includes 10K Conversions/Month)

START FREE 30 DAY TRIAL

Includes Everything in Free, Plus:

  • Web SDK & Cross-Device IdentityLink®
  • Configurable Attribution by App & Partner
  • Enhanced Cross-Platform Deep Linking
  • Universal Links & App Links
  • Quick Response (QR) Codes
  • Uninstall Tracking
  • Row-Level Event Reporting
  • Analytics Audience Export
  • Raw Data Query (100 Queries/Month)

Enterprise

Starting at $100/month

Includes 5K Monthly Active Users (MAU)

START FREE 30 DAY TRIAL

Includes Everything in Foundation, Plus:

  • OTT/CTV Measurement
  • Tracker-Level Configurable Attribution
  • Dynamic Audience Activation
  • Media Cost
  • Ad Revenue
  • Push Notifications
  • Predictive Churn Modeling
  • Fraud Console & Custom Fraud Prevention
  • Raw Data Query (Unlimited Queries/Month)
  • Custom Data Postbacks