Getting Started with a Mobile Measurement Partner (MMP)
An MMP is vital to your marketing strategy by acting as a single source of truth between your ad campaigns and in-app conversions.
An MMP is an independent third-party platform that tracks, organizes, and visualizes mobile app data to give marketers a unified view of campaign performance across all channels and partners.
On the web, it’s easy to trace activity
to its source.
On mobile, app stores create a measurement gap between the ad the user saw
and the app install.
A mobile measurement partner
bridges that gap.
As you grow your omni-channel media mix, integrating multiple ad network SDKs causes SDK bloat. Kochava provides you with a single SDK with out-of-the-box support for thousands of media partners.
By tracking all of your ad activity across your marketing channels, we, as your mobile measurement partner, precisely match (attribute) every conversion back to its true source to help you understand return on ad spend (ROAS).
See campaigns, across all channels and partners, cleanly reported in a single dashboard. No more piecing together reports to try and understand the bigger picture and your true ROI.
See which ad strategies are working and which aren’t. Identify the channels and creatives that are delivering the most valuable users to optimize for success and growth.
Easily launch and measure campaigns with over 4,500 integrated super publishers, ad networks, DSPs, and other media partners. Kochava is a certified measurement partner with Facebook, Twitter, ASA, Snapchat, Verizon Media, Google Ads, and more!
No matter where you are in your marketing journey, Kochava has solutions to fit your needs.
Select your preferred plan below to get started or contact us for a free consultation and demo.