Consent Management +
Manage protocols for prompting and capturing user data privacy preferences to comply with CCPA, GDPR and other regulations. Learn more.
Cross-Device Identity +
Connect the dots across devices and platforms to capture every user touchpoint with your brand. Learn more.
Owned Media +
Engage users through your website, email, push, and other non-paid channels, and measure the impact alongside paid media efforts. Learn more.
A/B/n Testing +
Perform A/B/n testing across paid and organic campaigns to optimize toward the highest performing creatives, calls-to-action, keywords and more.
Dynamic Deep Linking +
Ensure friction-free conversion paths with dynamic deep linking that personalizes the user experience based on the exact ad, offer and/or product the user engaged with. Learn more.
Basic Attribution +
Attribute every user engagement back to its true driving force across paid and organic marketing campaigns. Fixed, default lookback windows apply.
Attribution Waterfall (Fixed):
Clicks = 30 days for deterministic (Device level)
Clicks = 7 days for fingerprinting
Impressions = 24 hours for deterministic (Device level)
Impressions = 24 hours for fingerprinting
Real-Time Analytics +
Instantly visualize campaign performance across interactive analytics views. (Excludes views related to cost & ROI and ad revenue). Learn more.
Basic Reporting +
Explore detail and summary reporting for app install and reengagement campaigns.
Certified Partner Postbacks +
Syndicate installs and post-install events to certified partners in real-time for partner reporting, campaign optimization and more. Learn more.
Session Tracking +
Enjoy robust session tracking built-in to the Kochava SDK. Track app opens, average session time, average sessions per user and other helpful engagement metrics.
Get fraud protection across all campaigns with the Global Fraud Blacklist. Traffic from fraudulent device IDs, IP addresses, and publisher site IDs is flagged and blocked from attribution in real time. Custom configurability only available with Enterprise tier. Learn more.
Blacklist Rule Syndication +
Include blacklist violation indicators on real-time postbacks to media partners, enabling faster optimization away from fraudulent sources.
SDK Install & Event Authentication +
Built-in protection from SDK spoofing fraud to validate the authenticity of install and event traffic from your apps.
90-Day Data Retention +
Ready-access to your data within Kochava analytics and reporting for 90 days.
Support Ticket +
Submit support tickets 24/7 via email. Tickets are assigned and queued on a first come, first serve basis and handled by a dedicated support team. 24-Hour response time guaranteed.
SLA Response Time +
SDK Integration Only +
Software development kit (SDK) integration required. Track app installs, sessions, and standard app events. Server-to-Server (S2S) and custom event names not supported.
Media Planning +
Explore the Kochava Media Guide to find the right partner for your next campaign based on geo, platform, supported ad types and other criteria. Learn more.
User Permissioning & Audit +
Create roles and permission groups to control the level of access each user has within your Kochava account. Access our detailed audit report at any time to see what users are doing, and who made changes.
From dynamically segmenting lapsed purchasers to isolating your best performers for a lookalike seed audience, unlock the potential in your user base with full-service audience segmentation and management. Learn more.
Historic Traffic Report +
Streamlined data onboarding for your historical user data, including: app installs, in-app events, and attributed conversions. Learn more.
Full API Access +
Get unlimited access to robust APIs for reporting, campaign management, and fraud blacklisting.
Audience Targeting +
Explore the Kochava Collective’s prepackaged audiences, custom audience builder, and lookalike modeling capabilities. Audience extension is also available. Learn more.
Analysis Insights +
Gain deep insights into the makeup and behavior of your (and your competitors’) mobile audience. Learn more.
Universal Links & App Links +
Present a seamless experience, even when your app isn’t installed on a user’s device, by leveraging iOS Universal Links or Android App Links. Learn more.
Advanced Attribution +
Attribute every user engagement back to its true driving force across paid and organic marketing campaigns. Unlimited access to all configurability options.
Attribution Waterfall (Advanced Configurability):
Clicks = 1 min to 30 days for deterministic (Device level)
Clicks = 1 min to 30 days for fingerprinting
Impressions = 1 min to 24 hours for deterministic (Device level)
Impressions = 1 min to 24 hours for fingerprinting
Enterprise Analytics Suite +
Instantly visualize campaign performance across the entire interactive analytics suite. Learn more.
Enterprise Reporting +
Unlimited access to Kochava’s full reporting suite, including: restated cost and ad revenue reports, optimization insights and Query.
Custom Postbacks +
Syndicate installs, post-install events and web SDK activity to certified partners in real-time for partner reporting, campaign optimization and more. Create custom postbacks to internal data warehouses, business intelligence tools and other in-house applications. Learn more.
Power Editor +
Bulk creation and management of campaign tracking links and settings for teams operating campaigns at scale. Learn more.
Web SDK +
Easily capture all user engagements with your website to analyze alongside in-app activity. Learn more.
Marketing Intelligence +
Explore business intelligence insights with predictive churn modeling, a campaign strategy back-testing engine and in-depth campaign insights. Learn more.
Media Cost & ROI +
Measure media spend across partners and channels for the most accurate assessment of return on ad spend (ROAS). Learn more.
Ad Revenue +
Monetize on in app ads? Depending on your monetization partner, Kochava supports restated ad revenue, as well as real-time, user level ad revenue tracking.
Uninstall Tracking +
Deterministically track app uninstalls with silent push message technology.
Customizable Fraud Blacklist +
Get fraud protection across all campaigns with the Global Fraud Blacklist. Traffic from fraudulent device IDs, IP addresses, and publisher site IDs is flagged and blocked from attribution in real time. Create custom thresholds unique to your campaign needs. Learn more.
Traffic Verification +
Own the terms of your attribution. Create traffic rules based on geo, language, device type, and other attributes to ensure compliance with your IO terms in real time. Learn more.
Custom Fraud Dashboard +
Explore suspicious and fraudulent trends in your campaign traffic through an interactive analytics console. Manage your own, custom blacklist for tighter, personalized protection.
SDK and/or S2S Integration +
Support for software development kit (SDK) and/or server-to-server (S2S) integration. Track app installs, sessions, and standard or custom app events.
Client Success Team +
Receive a dedicated team of Client Success Managers assigned to your account for personalized service and support at scale.
180-Day Data Retention +
Ready-access to your data within Kochava analytics, reporting and query for 180 days.
Avoid unwanted surprises. Create proactive alerts to notify you and your team in real time of unusual shifts in campaign performance, app activity and other key metrics. Learn more.