What is a Deep Link?
A deep link is a link that sends users directly to a specific location within an app or website with as little friction as possible. Deep links use built-in attribution to understand how distinct experiences impact down-funnel engagement and optimize the user journey. These links are also known as a URI (Uniform Resource Identifier).
Deep Link Example
This is a deep link – http://www.yourSite.com/itemDeal
This is not a deep link – http://www.yourSite.com