Kochava Summit Series Session 2, OTT Masterclass, is coming February 1, 2022.
What is Engagement?
Engagement | Definition
Engagement in mobile marketing is the interaction between user and in-app content. User engagement increases retention and lifetime value (LTV) by tailoring specific messaging through audience segmentation. With the Kochava Engagement platform, drive engagement through push notifications and SMS messages based on in-app user behavior.