To support marketers in complying with the General Data Protection Regulations (GDPR), effective in May, Kochava has developed Intelligent Consent Management, a new tool to request user consent.
The new tool regularly requests user consent with in-app changes or at specified times and works as an in-app triggering mechanism to prompt for consent when there has been a change in how the data collected will be shared, such as with a media partner change. User consent is delivered to the marketer and approved partners via a consent signal/postback. To use, customers should update to the newest version of the Kochava SDK.
“The Intelligent Consent Management tool will help allay many of the concerns marketers might have about how to comply with the new regulations,” said Charles Manning, CEO at Kochava. “Kochava takes data collection and privacy seriously. As evidenced with GDPR, the marketing world is moving toward a user-consent-driven paradigm that we, as a company, respect and adhere to.”
Kochava and GDPR Compliance
Like so many companies worldwide, Kochava has been preparing for the GDPR regulations aimed at protecting the data rights of consumers in the EU. Although created to protect the rights of individuals in the EU, the regulations will impact every company doing business with the region. To comply with the new standards and inform customers as to how Kochava processes their data, the company has published a comprehensive privacy and compliance documentation on their website.
Kochava adheres to industry privacy standards across all of its platforms. Free App Analytics, the company’s free measurement platform, will continue processing EU data on behalf of its customers in accordance with the GDPR. This EU data, however, will no longer be made available to advertisers to create and target audiences in the Kochava Collective. The Kochava Collective, the company’s independent data marketplace, will no longer include any data from the EU.
Read our press release about Intelligent Consent Management and our data privacy and protection policies here.