September 27, 2024
The State of Digital Out-of-Home (DOOH) Advertising
Webinar insights from industry experts at DPAA and Advertiser Perceptions…
September 23, 2024
Best Practices for Ad Fraud Protection
September 19, 2024
Open Beta: Engaged Ad Interaction Attribution With Meta & TikTok
Attribution waterfall evolution for video ad engagement Starting September 19,…
September 10, 2024
How Marketing Mix Modeling Works: Hierarchical Bayesian Models
TL;DR Summary Kochava MMM leverages hierarchical Bayesian models combined with…
August 23, 2024
Top 5 Challenges to Building MMM In-House
TL;DR Summary Building marketing mix modeling (MMM) in-house presents five…
August 20, 2024
APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling
TL;DR Summary In today’s environment, where there is an excess…
August 15, 2024
Google’s Great Third-Party Cookie ‘Deprecation’ Deprecation
Users get to self-regulate their own cookie jar Have you…
August 12, 2024
The Evolution of Digital Out-of-Home (DOOH) Advertising
Perspectives, measurement, and future trend insights with DPAA Digital out-of-home…
August 5, 2024
TikTok SAN Migration to Complete August 20
Kochava to introduce support for modeled attribution August 27 IMPORTANT…
August 2, 2024
Unlocking App Growth with Marketing Mix Modeling
July 17, 2024
MMM Myth Busting With M&C Saatchi Performance
Understanding the future of marketing with media mix modeling TL;DR…
July 17, 2024
Kochava Product & Partnership Updates Bulletin: Q2 2024
42matters SDK Award, Apple’s WWDC24, Ad Revenue Insights, and more…
July 11, 2024
From Couch to Cart: Shoppable TV and T-Commerce
CTV’s evolution from passive entertainment to dynamic shopping platform Among…