August 23, 2024
Top 5 Challenges to Building MMM In-House
TL;DR Summary Building marketing mix modeling (MMM) in-house presents five…
August 20, 2024
APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling
TL;DR Summary In today’s environment, where there is an excess…
August 2, 2024
Unlocking App Growth with Marketing Mix Modeling
July 17, 2024
MMM Myth Busting With M&C Saatchi Performance
Understanding the future of marketing with media mix modeling TL;DR…
March 20, 2024
Exploring MMM With Meta and Pixel Federation
Key takeaways from an expert MMM panel at Gamesforum Barcelona…
February 2, 2024
Why Companies are Opting for MMM Solutions
January 11, 2024
Marketing Mix Modeling Challenges
TL;DR Summary Companies are increasingly choosing SaaS marketing mix modeling…
December 12, 2023
Establishing Trust in Marketing Mix Modeling Solutions
TL;DR Summary Establishing trust in marketing mix modeling (MMM) solutions…
November 9, 2023
Is it time to adopt marketing mix modelling over touch attribution?
October 18, 2023
Embracing Marketing Mix Modeling Over Touch Attribution
September 26, 2023