August 23, 2024
Top 5 Challenges to Building MMM In-House
TL;DR Summary Building marketing mix modeling (MMM) in-house presents five…
August 15, 2024
Google’s Great Third-Party Cookie ‘Deprecation’ Deprecation
Users get to self-regulate their own cookie jar Have you…
August 5, 2024
TikTok SAN Migration to Complete August 20
Kochava to introduce support for modeled attribution August 27 IMPORTANT…
July 9, 2024
Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV
Did you know that mobile gaming generated 49% of all…
June 13, 2024
Apple’s AI Moment: WWDC24 Key Takeaways
iOS 18, Apple Intelligence & AdAttributionKit AI was clearly the…
April 12, 2024
iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates
Bug fix included in iOS 17.5 beta During recent testing,…
February 6, 2024
Third-Party Cookie Deprecation Is Almost Fully Baked
Minimal impacts to Kochava and what marketers need to know…
January 16, 2024
Kochava Support for Meta’s New Install Referrer
Android-specific measurement solution benefits advertisers App install reporting on Meta…
January 10, 2024
Kochava Announces MidoWeb as New Authorized Agency Partner
Alignment catalyzes a formidable force in mobile performance marketing for…
December 19, 2023
AppSamurai Joins Kochava As Authorized Agency Partner
Partnership rooted in shared values and industry expertise to deliver…