Mobile attribution and analytics pioneer first to expose dynamic media cost data within comprehensive mobile advertising campaign measurement dashboard; gives advertisers total campaign cost awareness in a fully-customizable single view
Idaho – September 6, 2016 – Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced the addition of dynamic media cost data to the Kochava dashboard, making Kochava the only provider to include holistic, dynamic media cost data, solidifying the view of an ad campaign with clear cost and performance that is completely customizable. Without media cost data, advertisers are unable to fully understand the real cost of an ad campaign in a single place, and are forced to combine data from multiple sources manually in order to gain the most useful insights.
With the addition of media cost data to the Kochava dashboard customers can clearly see how various metrics converge, all in one place. The real-time media cost data Kochava collects is layered on top of customer’s other campaign data within the Kochava dashboard. Advertisers can change the view to analyze day-to-day activity making it easy to see the costs associated with each point of an app campaign. Customers can move the focus to view specific campaign peaks and valleys to evaluate how their activity and cost changed throughout, and what delivered the most efficient and cost-effective return on their advertising spend (ROAS). Using the company’s dynamic visualization tools customers can expose nuances or show connections and patterns. They can also manipulate the data to compare how a network performs and what user acquisition or reengagement efforts truly cost. The dynamic media cost data instantly shows the value of networks and highlights customer’s most meaningful engagement cohorts.
“Kochava has become known in the industry as a true innovator, bringing the most feature-rich solution to elegantly simplify the complexity of mobile ad campaign analytics and optimization,” said Kochava CEO, Charles Manning. “As the market matures and advertisers become more and more sophisticated, their demands for the types and depth of data are growing. They are increasingly demanding more details around how their campaigns are performing and they don’t want to have to piece together information from multiple sources and vendors. With Kochava advertisers get a single platform that pulls together all the data they need, from impressions and clicks, to installs and events, and now we’ve added media cost data to that, the final piece in creating a comprehensive campaign feedback picture. Having this actionable intelligence supported by a multitude of data sets in a single platform lets Kochava customers make truly informed real-time decisions to help them win in mobile.”
Kochava securely collects cost data from network partners in three ways: dynamically on the click (real-time), via pre-built API capabilities developed by Kochava, and through screen scraping techniques for those media sources that don’t have defined API’s. Kochava is integrated with thousands of partners and networks, including Facebook, Google AdMob, and Twitter, to ensure customers always have the most detailed data points from all their campaign activities.