Content Creators Gain New Tools for Omni-channel Measurement and Tracking
SANDPOINT, Idaho and MIAMI, Florida — August 3, 2021 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Streann, a revolutionary SaaS platform for content providers, today announced a partnership that will provide content creators with the necessary tools for transparency and tracking campaigns.
“Over-the-top TV (OTT) is undergoing incredible gains in audience growth and market gains,” said Jason Hicks, EVP, Growth at Kochava. “Our partnership with Streann underscores the value of bringing together two powerful market leaders in the space to forge a perfect union of technology and expertise.”
Streann’s platform allows content creators to build branded content, distribute it everywhere, and engage users with market-first technology and monetization models. Kochava is integrating with Streann’s platform to deliver omni-channel tracking for the content creators to have more insights into their campaigns.
“You are what you can measure. We are thrilled to join forces with Kochava and boost customer acquisition metrics for content providers worldwide, as this partnership will bring their campaign tracking to a whole new level” commented Gio Punzo, CEO of Streann.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System® (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
Streann Media is the world’s most innovative and interactive OTT streaming platform. With Streann, content providers can create the next generation Netflix or Spotify, with more than 150 proprietary features for market-first delivery, engagement and monetization technologies. Established in Miami, Florida, the company has won multiple industry awards for its easy-to-use, all-in-one solution has been deployed in 141 countries with millions of monthly active users. For more information, visit www.streann.com.
Director of Public Relations
CMO, Streann Media