Program helps ad agencies maximize measurement tools for advertisers
SANDPOINT, Idaho and EL SEGUNDO, Calif. — August 31, 2021 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Mooko, a mobile-first adtech firm that focuses on enhancing mobile marketing funnels, as its newest Kochava Authorized Agency Partner enabling brands with growth marketing.
“Mooko has been a great partner with this initiative, and we’re happy to have them on board with the Authorized Agency Partner program,” said Jason Hicks, EVP Growth at Kochava.”Through the program, we are helping agencies ensure their clients have every competitive advantage in the marketplace.”
“Through our growing portfolio of ad products and technologies, Mooko is continually looking to develop innovative marketing solutions to adapt in today’s ever-changing mobile ecosystem. Participating in Kochava’s Authorized Agency Partner program has helped broaden our knowledge as we continue to best equip our partners with the right tools and knowledge for success,” said Scott Park, President of Mooko.
There’s no question that the digital advertising industry is rapidly changing. With tech giants making vast changes to how advertisers obtain and use consumer data, advertisers need mobile measurement partners and ad agencies to help them navigate changes in user consent and data privacy and identifying audiences using privacy-first solutions as well as maximizing available measurement tools to optimize their marketing ad spend. In working with advertisers with fewer resources, authorized partners can help take the lead in using measurement tools on the advertiser’s behalf.
The full Authorized Agency Partner course catalogue includes:
- Measurement and attribution (required)
- iOS 14 & SKAdNetwork
- Fraud Prevention
- User Engagement
- Over-the-top (OTT) and connected TV (CTV) measurement
- Identity Solutions
- Subscription Management
- MediaLift™ services to determine incremental lift
Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
Headquartered in Los Angeles, California, Mooko is a mobile-first ad tech firm that focuses on enhancing digital marketing funnels from pre-launch to post-launch. Utilizing proprietary ad technology in combination with over a decade of mobile marketing experience, insights into users acquired and retained are both transparent and scalable for any marketing campaign.
Director of Public Relations, Kochava