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Kochava recently integrated with Leanplum to further support lifecycle marketing for our customers.

The article is reprinted below, or you can read the original version here.


SAN FRANCISCO, Oct. 14, 2015 /PRNewswire/ — Leanplum (http://www.leanplum.com) today announced at Mobile Shopping Summit 2015, a number of strategic partnerships that combine the marketing strengths of leading companies like Branding Brand, Marketo, Crittercism and five of the largest marketing attribution providers to help mobile marketers engage users and monetize their apps more effectively. With the global explosion of data and mobile, marketers from around the world are turning to Leanplum to engage millions of users in personalized ways across the whole mobile customer journey, including onboarding, activation and conversion. Leanplum will be sponsoring the Mobile Shopping Summit at the Omni Rancho Resort, Las Palmas October 14th-16th, 2015.

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“Bringing together these powerful companies, all leaders in their respective space, helps connect an otherwise fragmented industry,” said Momchil Kyurkchiev, Leanplum’s CEO. “Together with our new partners, we are excited to offer end-to-end solutions to drive new levels of mobile insight, reach and engagement. Our vision is to empower marketers to optimize every touch point on mobile, and our expanded platform gives shared customers a suite of tools to meet the growing demands of mobile users.”

These landmark partnerships address key industry challenges with integrations that will advance 4 core capabilities for mobile app marketers:

Mobile Commerce

The channel partnership between Branding Brand and Leanplum will make new levels of mobile marketing automation possible for more than 200 of the world’s leading retailers, including American Eagle Outfitters, Sephora and Levi’s. Branding Brand’s B2E Platform is the leader in mobile commerce SAAS, and now with Leanplum, shared customers will be armed with the latest in mobile lifecycle advancements like personalized messaging, UI optimization and powerful Multi-variate Testing with Analytics.

Omni-Channel Marketing

The powerful integration between Marketo’s marketing leading automation solution and Leanplum allows marketers and product managers to greater serve omni-channel campaigns and to transfer web-originated user behavior data to mobile and vice-versa, taking vital steps to understanding and harnessing the complete customer journey. Leanplum is now a member of the Marketo LaunchPoint® partner ecosystem.

Marketing Attribution

Leanplum’s integrations with partners including Adjust, AppsFlyer, Apsalar, Kochava and Tune now enable marketers to identify, measure and optimize mobile content based on channel attribution so that they can drive higher ROI across marketing vehicles.

App Performance

The combination of the Crittercism and Leanplum SDKS for reporting and responding to app crashes will deliver greater functionality as well as real-time personalized messages after app crashes, to prevent lost revenue. With crash event tracking, marketers can also trigger campaigns to increase customer retention and loyalty, such as filtering out users who recently experienced a crash from a notification to rate your app, or sending a message with an offer to a user for not being able to complete a purchase.

“With Leanplum’s leading marketing automation and optimization platform, we will continue to usher the world’s most innovative brands into mobile excellence,” said Branding Brand CEO and co-founder Chris Mason. “Mobile apps not only have unique shopping flows to optimize, but our retailers need to take advantage of the personalization enabled by mobile such as push messaging, geo-location, and beacons.”

These capabilities are now available for all shared customers. Leanplum will continue to expand capabilities and add partners to their roster, which you can find, in addition to more information, at: www.leanplum.com/partners

About Leanplum

Leanplum is mobile marketing automation that lets you shape meaningful experiences for your users at scale — driving engagement and results. Their integrated platform ties together Personalized Messaging, UI Optimization and Mobile Multi-variate Testing with Analytics — all in one SDK.  Leanplum is working with top brands such as Expedia, Tesco, and StumbleUpon. Founded in 2012 by former Google engineers with years of experience in optimization, Leanplum is headquartered in San Francisco, USA with a satellite offices in Europe. Find out more at https://www.leanplum.com.

About Branding Brand

Branding Brand builds better web, app, and in-store shopping experiences for 200 of the world’s leading retailers. Launch something new, or optimize an existing property. Branding Brand’s patented software powers five million customer experiences a day, arming its client analysts with the largest collection of data on usability and conversion best practices. For more information, visit www.brandingbrand.com.

About Marketo

Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,950 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

About Crittercism

Crittercism provides a mobile application performance management (mAPM) solution and enables enterprises to accelerate their mobile business. Their solution enables for real-time global view of app diagnostics across iOS, Android, Windows Phone 8, Hybrid, and HTML5 apps monitoring 1 billion monthly active users. Founded in 2011 and based in San Francisco, USA, Crittercism’s growing list of customers include giants like Yahoo!, LinkedIn, PayPal, and Netflix. Find out more at https://www.crittercism.com.

About Kochava

Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1200 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit https://www.kochava.com.

Media Contact: Vanessa Giacoppo
Resound Marketing for Leanplum
Vanessa@ResoundMarketing.com
(609) 279-0050, ext. 108