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All Posts By

Matt Goodrich

Halloween Marketing Magic Show
EducationIndustryMarketing Mix ModelingStrategy
October 8, 2025

Halloween Marketing Magic Show

Halloween’s measurement tricks = seasonal marketing treats TL;DR Summary Halloween’s…
Matt Goodrich
Love1
Beyond the Stream: New Brand Frontiers in CTV
CTVEducation
July 16, 2025

Beyond the Stream: New Brand Frontiers in CTV

How brands are staking their claim in the living room…
Matt Goodrich
Love1
Mobile Ad Fraud: Expert Insights and Q&A
Ad Fraud PreventionStrategic Consulting
July 1, 2025

Decloaking Ad Fraud: Answers to Your Top Questions

From webinar to action: expert insights to safeguard your ad…
Matt Goodrich
Love2
MMM 101: What Is Marketing Mix Modeling?
EducationMarketing Mix Modeling
May 28, 2025

MMM 101: What Is Marketing Mix Modeling?

How marketing mix modeling orchestrates data-driven success You’re enveloped in…
Matt Goodrich
Love1
Foundry retargeting blog image
Measurement & AttributionStrategic Consulting
April 17, 2025

Beyond the Click: Mobile Retargeting Reality Check

Expert answers to your mobile reengagement questions To mobile marketers,…
Matt Goodrich
Love0
CTV Performance and Momentum in 2025: Webinar Q&A
News & Updates
February 18, 2025

CTV Performance and Momentum in 2025: Webinar Q&A

Answers to your questions from CES 2025 + CTV insights…
Matt Goodrich
Love0
Industry
February 4, 2025

Data Clean Rooms: Transforming Privacy-Durable Measurement and Activation

Expert insights from Kochava webinar with IAB Tech Lab As…
Matt Goodrich
Love0
Mobile Gaming Attribution Growth Guide: Level Up for 2025 and Beyond
Industry
December 17, 2024

Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond

Mobile gaming attribution insights from Kochava + TikTok for Business…
Matt Goodrich
Love0
Holiday Streaming Success With 2024 Guide from Liftoff + Kochava
News & Updates
November 26, 2024

Lift Off to Holiday Success With 2024 Streaming Apps Guide

Insights from Liftoff + Kochava ’Tis the season for streaming!…
Matt Goodrich
Love0
Advanced TV Advertising Terms
EducationNews & Updates
November 26, 2024

Must-Know Terms in Advanced TV Advertising

Key over-the-top (OTT) and connected TV (CTV) terminology The world…
Matt Goodrich
Love0
Holiday Marketing Strategies Meeting
News & Updates
November 13, 2024

Holiday Marketing Magic Unwrapped

Orchestrating digital excellence for the 2024 season Picture yourself in…
Matt Goodrich
Love0
The State of Digital Out-of-Home (DOOH) Advertising
EducationIndustry
September 27, 2024

The State of Digital Out-of-Home (DOOH) Advertising

Webinar insights from industry experts at DPAA and Advertiser Perceptions…
Matt Goodrich
Love1
Digital out-of-home (DOOH) example of across-screen creative
EducationIndustry
August 12, 2024

The Evolution of Digital Out-of-Home (DOOH) Advertising

Perspectives, measurement, and future trend insights with DPAA Digital out-of-home…
Matt Goodrich
Love0
Education
May 21, 2024

Contextual Cartography: Mapping a Privacy-Forward Digital Advertising Landscape

Insights from Embracing Contextual Advertising for Privacy-Safe Growth webinar As…
Matt Goodrich
Love0
Sound Strategies for Cutting-Edge Podcast Advertising
Education
April 9, 2024

Sound Strategies for Cutting-Edge Podcast Advertising

Expert insights from Kochava webinar with Spotify Advertising and M&C…
Matt Goodrich
Love1
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