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Industry

Olympic Marketing Measurement for Milano Cortina 2026
IndustryMarketing Mix Modeling
January 28, 2026

Gold Medal Measurement: How MMM Orchestrates the Complete Olympics Story

When Winter Olympics, Super Bowl, and NBA All-Star collide TL;DR…
Matt Goodrich
Love3
Kochava Earns G2 Fastest Implementation Leader Badge
IndustryMeasurement & Attribution
December 19, 2025

Kochava Earns G2 Fastest Implementation Leader Badge

Why speedy onboarding matters for mobile app analytics and attribution…
Jeff Richardson
Love1
Cross-Platform Holiday Marketing: Your Mid-Season Measurement Playbook
CTVEducationIndustry
December 10, 2025

Cross-Platform Holiday Marketing: Your Mid-Season Measurement Playbook

How sports streaming has rewired holiday advertising—and what to measure…
Matt Goodrich
Love1
Webinar With Samba TV on Unified TV Measurement
CTVIndustryNews & Updates
December 3, 2025

Beyond Fragmented Signals: Unifying Linear TV and CTV Measurement

Expert insights from webinar with Samba TV and Next in…
Matt Goodrich
Love1
Halloween Marketing Magic Show
EducationIndustryMarketing Mix ModelingStrategy
October 8, 2025

Halloween Marketing Magic Show

Halloween’s measurement tricks = seasonal marketing treats TL;DR Summary Halloween’s…
Matt Goodrich
Love1
iOS 26: Apple Freezes OS Version in Safari User Agent
IndustryiOS
September 16, 2025

iOS 26: Apple Freezes OS Version in Safari User Agent

How the iOS user agent change could impact you TL;DR…
Jeff Richardson
Love3
EducationIndustryPrivacy
August 13, 2025

How to Efficiently Manage App Compliance

Establishing your first-party data control point DISCLAIMER: The information provided…
Jeff Richardson
Love2
IndustryNews & Updates
July 31, 2025

Walmart Connect Names Kochava to Its Partner Network

Kochava powers attribution for Walmart’s retail media network Walmart Connect…
Jeff Richardson
Love2
Kochava Badged in TikTok’s New MMM Partner Program Focus Area
IndustryNews & UpdatesProduct Updates
June 3, 2025

Kochava Badged in TikTok’s New MMM Partner Program Focus Area

Key benefits of measuring TikTok campaigns with Kochava MMM Marketers…
Jeff Richardson
Love9
Incrementality Tests vs. Marketing Mix Modeling
IndustryMarketing Mix Modeling
March 4, 2025

Incrementality Tests vs. Marketing Mix Modeling

Point-in-time tests vs. always-on incremental measurement In today’s complex, privacy-conscious…
Gary Danks
Love0
Super Bowl LIX: Streaming and Advertising Mania
Industry
February 4, 2025

Super Bowl LIX: Streaming and Advertising Mania

Snackable insights for marketers around the big game On February…
Jeff Richardson
Love2
Industry
February 4, 2025

Data Clean Rooms: Transforming Privacy-Durable Measurement and Activation

Expert insights from Kochava webinar with IAB Tech Lab As…
Matt Goodrich
Love0
Firebase Dynamic Links Deprecation 2025: Switching to an FDL Replacement
IndustryLinks & Deep Linking
January 22, 2025

Firebase Dynamic Links Deprecation 2025: Switching to an FDL Replacement

Firebase Dynamic Links (FDL) support for existing projects ends August…
Jeff Richardson
Love1
Mobile Gaming Attribution Growth Guide: Level Up for 2025 and Beyond
Industry
December 17, 2024

Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond

Mobile gaming attribution insights from Kochava + TikTok for Business…
Matt Goodrich
Love0
AdAttributionKit FAQ
EducationIndustry
September 30, 2024

AdAttributionKit FAQ

Getting to know Apple’s new PET (privacy-enhancing technology) Eager to…
Jeff Richardson
Love1
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