SANDPOINT, Idaho and THOUSAND OAKS, Cali. – December 1, 2021 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and SecondPage, a new connected TV (CTV) Ad Manager division at Bold Collective, today announced a new partnership to free CTV analytics.
TV streaming is a rapidly growing market that presents incredible business opportunities for new streaming services. Get a single source of truth to measure and analyze your over-the-top (OTT) users across all CTV platforms and devices with free CTV analytics powered by Kochava.
“The streaming market continues to experience explosive growth,” said Jason Hicks, GM, Marketers Operating System™ (m/OS), Kochava. “Providing this layer of measurement will be a huge value to helping marketers better understand the customer journey and optimizing their ad spend.”
Kochava is a certified Roku measurement partner with a pre-approved software development kit (SDK) for out-of-the-box support to measure Roku media. Kochava’s Free App Analytics™ platform packs the five key tools marketers need for successful growth with a free app analytics suite that consolidates their app’s performance data into one dynamic and informative dashboard.
“Driving user acquisition for CTV channels was a natural extension from our mobile user-acquisition division, Opn Media. We’ve been in the user-acquisition space for many years, and we’re starting to see more brands launch CTV channels to complement their Mobile Apps. The missing piece for CTV user acquisition via SecondPage has been the lack of post-install attribution and measurement. The partnership with Kochava allows all existing and new SecondPage clients to see all of their post-install events to help uncover the true value of every new user we drive to their CTV channels.”
Bold Collective launched SecondPage in April 2021. SecondPage’s focus is on the secondary market of channels that rarely are recognized amongst big brands and the common viewer but showcase amazing content built for CTV platforms. SecondPage will offer both cost-per-mille (CPM) and branding objectives as well as performance-based cost-per-install models.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
SecondPage, a division of Bold Collective, was launched in April 2021. SecondPage’s focus will be on the secondary market of connected tv channels that rarely are recognized amongst big brands and the common viewer, but showcase amazing content built for connected tv platforms. SecondPage will offer both CPM / branding objectives as well as performance-based Cost-Per-Install models.
Bold Collective, headquartered in Westlake Village, California, is cruising into their seventh year of operation with multiple divisions built solely around growth marketing for brands and agencies. For more information visit www.secondpage.co and www.boldcollective.co.
Director of Public Relations