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Beginning October 5, Apple’s App Store will include Search Ads. These ads will be based on the keywords included in the search and are designed to favor relevance over bid as the final decision for whether an ad is served.

Kochava has been working closely with Apple to ensure that its customers have full access to first-class tracking for Search Ads upon release.

Search Ads tracking happens at the SDK level. Apple sets attribution data within the SDK that is accessible upon first-launch. Search Ads is a self-attributing network (SAN) and includes install timestamps only. Apple currently does not share impression or click data.