Kochava Summit Series Session 2, OTT Masterclass, is coming February 1, 2022.
Looking for Branch Competitors?
If you’re considering Branch deep linking or Branch attribution, see how Kochava creates the perfect combination in one powerful platform with SmartLinks™.
Why You Should Choose Kochava Solutions Over Branch Alternatives
Boost Conversion Rates With Deferred Deep Linking
With built-in app install detection, Kochava SmartLinks™ can deep link your users even if they don’t have the app installed. When users don’t have the app, Kochava’s deferred deep linking solution will send users to the appropriate app store for installation and then to the intended in-app content when the app is first launched.
Faster and Smarter Than
Branch Deep Links
SmartLinks are fast. No frozen screens or delayed redirects. With smart routing, pave the way for a truly friction-free path to conversion, regardless of a user’s connected device. With SmartLinks, marketers can create a single link capable of performing both deep linking and deferred deep linking functionality.
A Holistic View Into Your Omni-Channel Attribution
Unlike Branch attribution, Kochava encapsulates a wider range of features including support for out-of-home (OOH), connected TV (CTV), and linear TV attribution channels and the ability to measure incremental lift with Kochava Foundry™. Capture performance insights across your entire media mix to understand return on investment (ROI).
Only With Kochava
Hear Why Marketers Choose Kochava
“The granularity of Kochava data is really the main reason clients choose Kochava over other partners.”
VP Emerging Media and Technology
Camelot Strategic Marketing & Media
“The features that really make Kochava stand out are not only the attribution pieces but also the way that Kochava is rapidly evolving their product.”
Director, Integrated Marketing
We Work With Who You Work With
Easily launch and measure campaigns with over 4,500 integrated super publishers, ad networks, DSPs, and other media partners. Kochava is a certified measurement partner with Facebook, Twitter, ASA, Snapchat, Verizon Media, Google Ads, and more!
Kochava ensures complete compliance with Apple’s User Privacy and Data Use policy. Advertising measurement practices follow the strict guidance provided by Apple on what is or isn’t allowed for attribution based on a user’s consent to tracking via the AppTrackingTransparency (ATT) framework.
Kochava provides advertisers with code-free integration of the SKAdNetwork. Kochava also delivers maximum insight from SKAdNetwork conversion values through four configurable conversion models and the option to set your measurement window anywhere between day of install out to 7 days post install. Lastly, Kochava provides a robust SKAdNetwork Partner Certification program to ensure you can find growth partners who are best suited to help you succeed on the SKAdNetwork.
Kochava supports software development kit (SDK) and server-to-server (S2S) integration options. While not required, SDK integration is recommended to maximize benefits of the Kochava platform. For SDK implementation, the app developer must include code provided by Kochava into their app and test the integration. For S2S implementation, the advertisers must establish their server infrastructure and then send Kochava event data for attribution and analytics.
Kochava’s IdentityLink™ enables cross-device visibility into the user journey across any connected device. Marketers can append user-level identifiers to device-level interactions. Distinct user behavior can then be joined across devices to understand a 360-degree perspective on user touchpoints with your brand.