Kochava Announces Global Agency M&C Saatchi Performance as New Authorized Agency Partner

M&C Saatchi Performance, an award-winning global growth marketing agency that continues to take a human approach to connecting brands to people across online channels, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, joined forces as trusted partners for growth.

A Winning Combination

This partnership gives brands the expertise they need to connect with customers and drive business growth. Kochava and M&C Saatchi Performance are well-positioned to partner with brands looking to expand into new markets, launch innovative campaigns, and achieve their full growth potential.

Unmatched Global Reach

Founded in 2006, M&C Saatchi Performance was one of the world’s first mobile marketing agencies, and for nearly two decades, the agency has evolved alongside the mobile ecosystem.

M&C Saatchi Performance works with leading global brands to create targeted, measurable, profitable media strategies that deliver business growth for clients. Our approach involves meticulous media planning and buying across digital channels, leveraging reach on channels such as paid search & social, programmatic, influencer marketing, streaming TV, ASO, and more. As the landscape continues to evolve, measurement will only become more essential.

“Measurement is at the heart of what we do, which is why working with leading platforms such as Kochava is essential,” said Dane Buchanan, Chief Data & Analytics Officer. “As we move forward, our focus will be on guiding clients through the intricacies of privacy changes and their impact on targeting and measurement.”

Measurement Matters. People Matter.

Kochava+M&C Saatchi Performance is a powerful combination of people, performance marketing, and measurement. With Kochava’s best-in-class mobile attribution and analytics platform and M&C Saatchi Performances’ innovative growth marketing strategies, brands will have access to unparalleled insights and expertise. This collaboration will unlock new opportunities for growth marketing.

How do you become a Kochava Authorized Partner?

If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:

• Measurement & Attribution*
• Fraud Prevention
• User Engagement
• Deep Linking
• iOS 14.5+ and SKAdNetwork
• Apple Search Ads
• Identity Solutions
• MediaLift™
• OTT and CTV

*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.

For more details, or to enroll in the Authorized Partner Program, visit https://www.kochava.com/agencies/kochava-authorized-partners/.