EMEA partnership expands opportunities for global marketing audiences
SANDPOINT, Idaho and LISBON, Portugal — October 13, 2022 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced IconPeak, a performance marketing agency helping mobile apps to drive user acquisition at scale, as its newest Authorized Agency Partner.
“Having IconPeak join the Authorized Agency Partner program is a milestone for driving our continued growth in the EMEA region,” said Arthur Novarina, Regional VP of Sales, EMEA, Kochava.“ Working together we will continue to do great things and help their clients achieve their growth goals.”
IconPeak activates global audiences with machine-learning technology, state-of-art DSPs and pulls from over a decade of expertise in the digital marketing space. The performance marketing agency now offers exclusively produced TikTok content from their in-house creative studio while continuing to specialize in user acquisition growth at scale for mobile apps.
“We are digital citizens and technology enthusiasts. We aim to solve problems by creating a bridge between the app and the user’s screen. I firmly believe this exciting partnership with Kochava will help our mutual clients grow and perform extraordinarily,” said Antoine Moreau, IconPeak’s CEO. “It’s in our DNA to constantly deepen our knowledge. That is why continuing training with Kochava will help us to stay up to date with the latest top-notch attribution solutions in the industry.”
The Kochava Authorized Agency Partner program was created to help businesses become adept at making the most of Kochava’s platform. Authorized partners attend Kochava discovery sessions for in-depth training, which IconPeak has completed. These sessions concentrate on the Kochava Marketers Operating SystemTM (m/OS), which is the cornerstone of successful marketing for the most recognizable corporate brands in the world.
The full Authorized Agency Partner course catalog includes:
- Measurement and Attribution (required)
- iOS 14+ & SKAdNetwork
- Fraud Prevention
- User Engagement
- Over-the-top (OTT) and Connected TV (CTV) Measurement
- Identity Solutions
- Apple Search Ads
- MediaLift™ Services to Determine Incremental Lift
- Deep Linking
Once agencies become Kochava Authorized Partners, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement, and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information, visit their website www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
IconPeak is a performance marketing agency helping mobile apps to drive user acquisition at scale. In over a decade, IconPeak has established itself as one of the most adaptable and successful players in the app marketing space. From identifying the right users globally to optimizing campaign performance. IconPeak achieves User Acquisition goals while backed by its expertise, technology, and state-of-the-art DSPs. Data-driven, proactive, and focused on impact.