Platform Partnership Elevates Mobile Application Omni-Channel Attribution for Brands
SANDPOINT, Idaho and ORLANDO, Florida — February 9, 2022 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, as a new authorized partner.
“Since we launched the program we have seen overwhelming success watching partners and marketers grow,” said Jason Hicks, GM, m/OS. “We are thrilled to add IZEA as a great new partner, especially as influencer marketing is a key component in the marketing mix.”
IZEA connects marketers with influential content creators. The focus on influencer marketing and the creation of custom content using a combination of their software and services. Kochava is the newest addition to IZEA’s Solutions Partner Program.
“Influencer marketing is experiencing a monumental shift into lower-funnel activations,” said Nick Giannopoulos, Manager of Media & Partnerships at IZEA. “Mobile app developers are no exception, rather their marketing efforts have always been driven on driving acquisitions and reengagements. By enlisting Influencers as a medium to drive not only awareness but downloads of apps, our two lines of business can work together to accomplish this goal.”
The Kochava Authorized Partner program has been established to strengthen a company’s skills in maximizing use of Kochava’s platform. As an authorized partner, members are required to attend Kochava discovery sessions for in-depth training, which IZEA has successfully completed. The focus of these sessions is on key marketing functions of the Kochava Marketers Operating System™ (m/OS), which is the foundation for marketing success across the largest enterprise brands in the world. As a Kochava Authorized Partner, partners will be equipped to leverage the Kochava platform to its maximum potential on behalf of brand advertisers.
Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
IZEA is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.
IZEA Investor Relations