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Maximize Your ROAS: Cutting-Edge Attribution Strategies for Mobile Gaming

Kochava Announces MidoWeb as New Authorized Agency Partner

By January 10, 2024January 11th, 2024News & Updates 4 Min Read

Alignment catalyzes a formidable force in mobile performance marketing for app owners

This collaboration signifies a powerful partnership in empowering brands to thrive in today’s mobile-first world. By combining Kochava’s best-in-class platform with MidoWeb’s mobile marketing expertise, the potential is limitless.

MidoWeb focuses on acquiring high-value users for mobile apps. With a team of mobile experts, MidoWeb is a trusted partner for driving growth through mobile marketing campaigns. Between Kochava’s innovative attribution platform and MidoWeb’s results-driven media buying strategies, you’ll be poised to reach new heights.

“The most important part of this milestone is gaining a deeper understanding of Kochava’s SKAN attribution model. This allows us to now offer SKAN-compliant traffic to our clients, said Sebastian Chiriloae, Co-founder MidoWeb. “Previously, attribution was a bit of a black box, but now we comprehend the details well enough to educate our partners and provide this advanced service.”

MidoWeb: “Creative without strategy is art. Creative with strategy is advertising.”

MidoWeb strategically leverages creative mobile ads to achieve measurable success for clients. By partnering with Kochava, MidoWeb gains access to the industry’s most robust measurement and attribution platform. App owners working with MidoWeb benefit from data-driven insights and optimization powered by Kochava.

Complementary strengths

Kochava and MidoWeb have complementary strengths that together create a formidable force in mobile performance marketing for app owners. Kochava’s background in measurement, fraud detection and attribution combined with MidoWeb’s expertise in creative and user acquisition amplifies the value provided to customers.

The combined capabilities of these industry leaders will result in improved outcomes for their mobile app advertising and marketing clients. Overall, this partnership is a win-win for both companies and the clients they serve.

A win-win for everyone in the mobile ecosystem

Kochava provides an unparalleled suite of solutions for attribution and measurement. MidoWeb delivers innovative mobile user acquisition campaigns. And app owners get the benefit of growth driven by strategic, targeted ads and fueled by real-time data and analytics.

How do you become a Kochava Authorized Partner?

If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:

  • Measurement & Attribution*
  • Fraud Prevention
  • User Engagement
  • Deep Linking
  • iOS 14.5+ and SKAdNetwork
  • Apple Search Ads
  • Identity Solutions
  • MediaLift™
  • OTT and CTV

*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.

For more details, or to enroll in the Authorized Partner Program, visit https://www.kochava.com/agencies/kochava-authorized-partners/.