Kochava Product & Partnership Updates Bulletin: Q4 2025

Happy New Year and welcome to 2026! As our team looks at 2025 in the rearview mirror, we celebrate a number of major milestones, including the rollout of the new Kochava Experience, enhancements to Kochava Fraud Console, becoming a badged partner in TikTok’s MMM focus area, plus exciting partnerships and integrations with Comcast, Samba TV, Lyft Media, Walmart Connect, Fetch, and other industry leaders.

The capstone was our November launch of StationOne, an integrative AI hub through which marketers can connect large language models (LLMs), integrate Model Context Protocol (MCP) servers for their favorite tools, and build their own AI agents to automate their most challenging and time-consuming workflows.

Key Updates Included in This Bulletin

We’ll start by exploring how Kochava clients can tap into StationOne and start applying agentic AI to real-world projects and operations. Then we’ll cover other key updates from Q4 2025, including:

• G2 badge for Fastest Implementation
• New MMM Data Validator
• Enhanced social browser compatibility for SmartLinks
• Deep link governance with new Claravine integration
• Certified Partner Program launch
• New and updated partner integrations
• Kochava Cost integrations

StationOne: Agentic AI for Your Workflows

Think of the most time-consuming, painstaking task you perform as you launch campaigns or seek to understand reporting on completed ones for your specific KPIs. It could be:

• Creating new campaigns, segments, and/or trackers across media partners or owned media channels
• Auditing and adjusting configurable attribution settings to optimize campaign measurement
• Checking postback configurations across your entire media mix on multiple apps
• Analyzing performance across your app portfolio to create campaign optimization recommendations for your manager to approve
• or some other scenario

Now imagine how much time you’d save if you could build an AI agent in StationOne to tackle these chores for you.

StationOne Model Context Protocol (MCP) connectors unlock a playground of possibilities. To be clear, you can use StationOne for your work beyond marketing as well, but for the moment we’ll stay focused on Kochava use cases.

MCPs for Kochava Products

Out of the box, StationOne comes with curated MCP connectors for Kochava products (e.g., MMP, MMM, Search Ads automation). For example, the Kochava MMP MCP for our core measurement platform is equipped with both read and write tool functions. This means that not only can you pull insights and automate reports through conversational AI, you can also effect change and take action within your Kochava account.

This is not just operational efficiency—it’s your marketing superpower whose innovation and speed is limited only by your imagination. With StationOne and Kochava, every bold idea is just one automation away. If you’re interested in exploring what’s possible with agentic AI and the work you’re doing today within Kochava and beyond, we invite you to contact your Client Success Manager or support@kochava.com for an in-depth consultation.

New MMM Data Validator

As demand continues to grow for marketing mix modeling (MMM), the importance of data hygiene is taking center stage.

Kochava launched a new MMM data validation tool to help marketers ensure that their campaign data is accurate, complete, and ready for effective model building. The tool performs automated checks on key data sources, flags issues such as missing fields or outliers, and provides actionable recommendations to proactively fix identified problems before proceeding to the model-building phase. This upfront approach can save hours or even days of the back-and-forth troubleshooting necessary when models are fed bad or incomplete data.

Enhanced Social Browser Compatibility for Kochava SmartLinks

In October, Kochava rolled out SmartLinks enhancements to accommodate edge-case scenarios in social apps that use their own web browsers.

Why this matters
Social apps (e.g., Facebook, Instagram, TikTok, Snap) often use their own built-in web browsers rather than the device’s default browser. These in-app browsers (often implemented via WebView) do not consistently support all Universal Link and deep link behaviors. Additionally, these embedded browsers may employ link wrapping and tracking mechanisms that modify URLs—interfering with deep link validation and preventing links from triggering an app launch or redirecting correctly.

These latest enhancements enable marketers to successfully leverage Kochava SmartLinks in even more of their social marketing efforts.

For more information about using Kochava SmartLinks for social media marketing, contact your Client Success Manager or email support@kochava.com.

Certified Partner Program Launch

Kochava announced its Certified Partner Program in December, recognizing leading partners for their commitment to quality, transparency, and collaborative excellence. Partners at launch include Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi. Certified Partners must meet rigorous requirements around integration best practices, traffic health, and certification training.

The program empowers marketers with added confidence in their partners and unlocks priority support, exclusive insights, joint marketing, and new growth opportunities for participants—raising the bar for Kochava’s global ecosystem.

Visit kochava.com/partners/program/ to learn more about the program or apply as a partner.

New Partners and Updated Integrations

Here is a list of new partners that completed a first-time integration with Kochava during Q4 2025, followed by existing partners that made updates to their integrations.

New Integrated Partners

Existing Partner Updates

If you’re an ad network, publisher, DSP, or other partner looking to integrate with Kochava, please contact integrations@kochava.com.

To browse our complete footprint of integrated networks and publishers, click here.

Kochava Cost Integrations

During Q4, new cost integrations were launched for X/Twitter along with key updates and enhancements to cost integrations for Digital Turbine, InMobi, and TikTok for Business.

Integrating your media spend data directly into Kochava through our cost aggregation tool is a big leap toward achieving a holistic view of campaign performance and true return on ad spend (ROAS). Direct cost integration reduces manual reporting burdens, surfaces actionable insights, and ensures that you can measure spend and outcome side by side—maximizing efficiency and campaign profitability.

If you’re interested in connecting your cost data, please contact your Client Success Manager or email support@kochava.com.

Product Update Questions?

Have questions about these updates? Please contact your Client Success Manager or email support@kochava.com.

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