Meta AMM re-enabled as of June 17
Kochava is integrating with Meta’s Advanced Mobile Measurement (AMM) reporting, which was re-enabled on June 17. The feature was discontinued in 2021 and has been re-enabled to help advertisers that leverage Kochava, or other approved mobile measurement partners (MMPs), measure and optimize their advertising spend on Meta.
AMM enables MMPs to share attributed last-touch information in non-aggregated form with advertisers who sign Meta’s AMM terms. This update enables app advertisers to measure ad performance more precisely within their own analytics and business intelligence tools, with the inclusion of attributed Meta ads data in their respective MMPs’ row-level reporting.
If you’re interested in signing Meta’s Advanced Mobile Measurement Terms, you can do so at this link.
AMM Re-Enabled: What You Need to Know
- As part of Meta’s Mobile Measurement Partner program, Kochava receives last-touch information associated with a conversion claimed by Meta.
- After AMM was discontinued in 2021, Kochava was able to share this last-touch information with shared clients (advertisers) only in aggregated form.
- Starting June 17, advertisers are able to sign AMM terms with Meta that enable Kochava to pass this last-touch information back to advertisers in non-aggregated form, as long as the terms with Meta are accepted (you can sign the terms at this link). The Kochava engineering team is fast-tracking product and integration updates to surface this new row-level Meta data within Kochava reporting and analytics. Please be on the lookout for forthcoming communications regarding availability dates for this new data. To ensure that you don’t miss any updates, subscribe to our newsletter.
IMPORTANT
In order to access and accept the Advanced Mobile Measurement Terms, the Administrator role for an app is required. For more information on app roles, see this dev doc.
Only app administrators are able to modify app roles. For more information on how to manage roles for an app, see this article.
Please note that this change does not impact the data Kochava receives from Meta as part of our partnership. No change is expected in app campaign performance. The only change is that by signing Meta’s AMM terms, you now have access to non-aggregated attributed Meta ads data for measurement.
Leveraging More Granular Insights via AMM
Meta advertisers can utilize the enhanced data granularity afforded through AMM reporting for a variety of use cases, including:
- User-level last-touch attribution insights
- Measurement data modeling
- Multi-touch attribution (MTA) modeling
- and more…
If you have questions about this update, please contact your Meta Ads account representative, reach out to your Kochava Client Success Manager, or email support@kochava.com.
