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Kochava among the first partners to join the scheme.

SAN FRANCISCO, US (March, 23, 2016) – myThings, a global leader in retargeting, today announced its Mobile Analytics Partners Program (MAPP), enabling marketers to seamlessly run app retargeting campaigns without embedding additional SDKs. Kochava, AppsFlyer, TUNE and adjust are the first partners to be added to the program.

Developers can set up myThings app retargeting campaigns quickly and without any development work via their existing SDK integrations with these approved attribution partners. In this way, myThings extends the tracking and attribution solutions from these providers to all its app retargeting campaigns.

Assaf Suprasky, myThings CEO, said: “User retention presents a significant challenge to app developers, who are shifting spend from acquisition to re-engagement. myThings MAPP helps streamline the re-engagement process by guaranteeing developers an SDK bypass route for seamless integration of our app retargeting campaigns via the largest and most renowned app attribution providers to quickly reach and captivate abandoners – which is essential to successful re-engagement.”

Through the partnerships, myThings will also be able to optimize campaigns towards greater Return on Advertising Spend (ROAS) using the in-app, post-install event data that is tracked by attribution partners, so long as developers give permission for it to be shared.

myThings’ end-to-end app retargeting solution includes customized segmentation, bespoke creative and fully-managed optimization of each and every retargeting campaign.

“Kochava believes in empowering developers with the most innovative features and most advanced tech in the industry. We are excited to help our customers extend the measurement and optimization of their mobile re-engagement efforts by integrating with myThings, a retargeting provider that fully leverages the extensive flexibility of the Kochava platform for maximum segmentation and relevancy within app retargeting campaigns,” said Charles Manning, CEO, Kochava.

Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value reporting, including comprehensive post-install event tracking. Kochava customers enjoy over 2,000 certified network and publisher integrations including super publishers like Facebook, Twitter, Instagram and Pandora as well as strategic integrations with Google, Adobe, Chukong and more.


About myThings

Founded in 2005, myThings is a global leader in web and app retargeting solutions. The company specializes in customizing programmatic campaigns, providing data-driven solutions to the largest global brands – including Puma, Walmart, Microsoft, 3Suisses, Orange, Very, French Connection, and Boots, among many others.

myThings’ tailored offering was developed to meet advertisers’ business goals through bespoke brand-aligned creatives, customized algorithms trained on each advertiser’s data, and granular control over campaign segmentation for seamless engagement with users across marketing channels and devices.

Turning big data into incremental demand, myThings personalizes over 5 billion impressions per month through its integrations with 19 leading ad-exchanges, including FBX, MoPub and Rubicon, as well as through thousands of direct media partnerships with premium publishers worldwide.