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New Ultimate Guide to SKAdNetwork (SKAN) is Here

By July 19, 2023News & Updates 6 Min Read

Dominate iOS app marketing with insights from our latest guide for marketers

Whether you’re a seasoned marketer or new to the industry, chances are you’ve had to tango with SKAdNetwork (SKAN). The privacy-enhancing technology from Apple provides iOS app marketers with the ability to measure campaign results while maintaining privacy and anonymity for end users on iOS devices. However, the complexity of setting up and navigating SKAN on your own can be overwhelming, leaving marketers struggling to harness its full potential effectively. Our guide is designed to demystify SKAN and empower marketers with the tools to optimize their workflow.

iOS Dominance Demands SKAN Adoption

In today’s highly competitive app market, iOS stands out as a dominant force, leading the way in revenue generation for app developers. Despite holding less than 15% of the market share, iOS accounted for an impressive 67% of app consumer spending in 2022. These statistics underscore the undeniable continued influence of iOS in the app market and the revenue potential that marketers who haven’t adopted SKAN are missing out on.

Delaying adoption means more than losing out on money. You’ll also miss invaluable insights that can optimize campaign effectiveness, audiences, and user engagement. Embracing SKAN is not merely a strategic move; it’s a fundamental necessity for marketers to remain relevant and competitive in the ever-evolving app marketplace. Apple’s unyielding prioritization of user privacy has made SKAN the cornerstone of a fundamental framework for ad attribution across all iOS apps. A brand’s ability to adapt and leverage its capabilities will directly impact their future success and privacy compliance. Our guide will help you get there.

Get SKAN Ready with Kochava

Kochava is your trusted digital sherpa on the journey to full SKAN adoption. Our guide serves as your compass, helping you navigate the complexities of SKAN’s terrain with ease. We’ll help you fine-tune configurations and unearth valuable insights from the limited framework, ensuring you make the most of SKAN’s potential. 

Here’s what you can expect from this guide: 

  • A Brief History of SKAN – Dive into the evolution of SKAdNetwork and understand its significance in the world of iOS app marketing.
  • A Peek Under the Hood – How SKAN Works: Unravel the technical aspects of the privacy framework and how it safeguards user privacy.
  • Why SKAN is Important for You – Discover the benefits of adopting SKAN for your marketing campaigns and overall strategy.
  • Getting SKAN Ready – Practical steps that you can take to get SKAN up and running for your iOS app(s).
  • And More!

Download the Guide Today

With our comprehensive guide to SKAN, you’ll be equipped to navigate the challenges and opportunities of iOS app marketing with confidence. Don’t delay any longer—embrace SKAN today and secure your foothold within the privacy-first age of app marketing.

Download the Guide