Partnership leverages data-driven solutions for actionable results
Realtime Agency, a global digital performance media agency with expertise in scientific methodology, has officially become an authorized partner with Kochava – the leading attribution and analytics platform. From ad operations and media channel management to performance creative, audience sourcing and measurement, Realtime Agency provides data-led solutions that drive real results. By joining the ranks of Kochava Authorized Partners, Realtime is now competitively positioned as a preferred choice for advertisers who trust Kochava for their measurement and attribution needs. The partnership empowers Realtime to utilize the Kochava Marketers Operating System® (m/OS) to its full potential on behalf of the brands they serve. In this blog post, we’ll explore Realtime Agency’s unique suite of services and highlight how this newly formed partnership will enhance their client’s digital performance.
Realtime Agency’s focus on data-driven advertising
As data privacy concerns continue to impact the industry, the need for data-driven advertising solutions is more crucial than ever. Realtime Agency’s investment in seasoned data scientists and top technology helps clients extract hard-to-reach learnings and beat competitors across the funnel. The agency offers a comprehensive range of services, providing clients with everything they need to succeed in the fast-paced world of digital advertising, including but not limited to:
Media Channel Management
Realtime enables its clients to optimize their media mix and reach their target audiences through programmatic, search, social, and more.
Realtime helps clients conquer attribution issues in order to develop both long-term channel investment strategy and real-time optimization.
Realtime leverages its in-house audience team to build high-value audience segments, clean existing audience pools, and manually verify targets for accuracy.
Realtime utilizes a data-driven approach to creative testing and optimization.
Maximizing performance with data and audience services
Realtime’s measurement and audience services provide clients with reliable data and effective targeting segments, even in the face of platform privacy updates and tracking limitations. With the help of their in-house data team and proprietary tools like the Realtime Kinetic Score, they offer marketing mix modeling, more accurate optimization, conclusive learnings, independent brand and conversion lift studies, forecasting, attribution modeling, and tracking solutions to help clients optimize their advertising efforts.
Additionally, Realtime’s audience team leverages over 70 data vendors and their own audience database to build high-value targeting segments that are not reliant on cookies or pixels. Through this newly formed partnership with Kochava, Realtime can further enhance its measurement and attribution capabilities to help clients achieve even greater success in their digital performance.
Expert services and cutting-edge technology
Realtime Agency’s suite of services, combined with Kochava’s attribution and analytics platform, provides clients with actionable insights for the measurement and optimization of digital campaigns. The Kochava Marketers Operating System (m/OS) delivers a range of features that enables Realtime Agency to track and analyze campaign performance across all channels and devices. This includes advanced fraud detection and prevention, custom reporting, and integration with major ad networks and platforms. By partnering with Kochava, Realtime Agency is equipped to provide clients with the insights needed to make informed, data-driven decisions about campaign strategy and optimization. This partnership also delivers a more seamless, streamlined experience for clients, reducing the time and stress required for measurement and attribution.
How do you become a Kochava Authorized Partner?
If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:
- Measurement & Attribution*
- Fraud Prevention
- User Engagement
- Deep Linking
- iOS 14.5+ and SKAdNetwork
- Apple Search Ads
- Identity Solutions
- OTT and CTV
*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.